Thoughts
When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the
... See morePhil Knight • Shoe Dog: A Memoir by the Creator of Nike
Obvious to you. Amazing to others. Any creator of anything knows this feeling: You experience someone else’s innovative work. It’s beautiful, brilliant, breath-taking. You’re stunned. Their ideas are unexpected and surprising, but perfect. You think, “I never would have thought of that. How do they even come up with that? It’s genius!” Afterwards,
... See more