
Shoe Dog: A Memoir by the Creator of Nike

I squint at the moon shining outside my window. The same moon that inspired the ancient Zen masters to worry about nothing. In the timeless, clarifying light of that moon, I begin to make a list.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
I’d tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling
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that’s the nature of money. Whether you have it or not, whether you want it or not, whether you like it or not, it will try to define your days. Our task as human beings is not to let it.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
“You measure yourself by the people who measure themselves by you.”
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
The single easiest way to find out how you feel about someone. Say goodbye.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
In every religion, it seemed, self is the obstacle, the enemy. And yet Zen declares plainly that the self doesn’t exist. Self is a mirage, a fever dream, and our stubborn belief in its reality not only wastes life, but shortens it. Self is the bald-faced lie we tell ourselves daily, and happiness requires seeing through the lie, debunking it. To st
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I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
spend it for the next forty years. I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever f
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