Thought Leadership

In my early 30s I began to consider the mythic as a novel ‘aesthetic’. Calling myself “a wizard” was infinitely preferable to calling myself a “thought leader”, a “futurist” or a “consultant”. The archetype of wizard was much more enlivening and expansive; the mythic quality to it that appealed to me. And still does.

Here's the bottom line: building a podcast audience is hard. I'd argue it's the hardest audience to build, but it's also the most valuable audience you can build.

Artists are agents of invention who attempt to change the dominant conventions (although many individuals operating under the rubric of "artist" have much more pedestrian and commercial goals.)

1.9.1 The avant-garde exposes, devalues, and alters existing conventions in search of new cultural arrangements that could provide new aesthetic experiences... See more

Markus Dohle, CEO, Penguin Random House, says the top 4 percent of titles drive 60 percent of the profitability. That goes for the rest of them too: