Thought Leadership
2.6.3 True artists produce works that are novel, complex, and ambiguous.
2.6.4 Novel, complex, and ambiguous artworks can always be simplified to make conventional art forms more stimulating for mainstream audiences.
2.6.4 Novel, complex, and ambiguous artworks can always be simplified to make conventional art forms more stimulating for mainstream audiences.
Culture is an Ecosystem: A Manifesto Towards a New Cultural Criticism (2)
it is called the thought leader journey as perhaps it is the act of helping people move from the simple understanding to the more nuanced implementation - a book - a talk - a podcast - an article - a video - these are all ways of simplifying a construct or an idea to make it grokkable and accessible. Seems that people will still need help in applying the construct to their unique environment - hence workshop - on site consulting model
Quantified status also drives entire industries. Influencer marketing is a $24B market growing quickly. The industry is built on status associations. We see this clearly in the 2010s rise of “the lifestyle influencer”—lifestyles are the most obvious markers of status, and the influencer economy is built on aspiration .
Clicks & Clout: How We Seek Status In the Digital Age
referencing the blue model influencers / creators / TLs
New Blogging Statistics: Blogging Still Works, Especially for the 10% of Bloggers Who Do Things Very Differently…
Andy Crestodinaorbitmedia.comNew Research: So Far, AI is Not Disrupting Search or Making a Dent in Google - SparkToro
Rand Fishkinsparktoro.com
In my early 30s I began to consider the mythic as a novel ‘aesthetic’. Calling myself “a wizard” was infinitely preferable to calling myself a “thought leader”, a “futurist” or a “consultant”. The archetype of wizard was much more enlivening and expansive; the mythic quality to it that appealed to me. And still does.
foxwizard ☾ • 🌚 How to Dispel the “Dark Cloud”
Our backlist brings in about a third of our annual revenues, so $300 million a year roughly, a little less.
— Michael Pietsch, CEO, Hachette
Elle Griffin • No One Buys Books
Catalog is everything…
We all know about Netflix, we all know about Spotify and other media categories, and we also know what it has done to some industries... The music industry has lost, in the digital transformation, approximately 50 percent of its overall revenue pool.
— Markus Dohle, CEO, Penguin Publishing House
Elle Griffin • No One Buys Books
Yep - nothing like living through it ;-p
100 of the Best Book Covers of 2024 – PRINT Magazine
printmag.com