Thought Leadership
The Thought Leader's I.P. Pyramid: The 5 Categories of Material Every Powerful Communicator Needs
Jay Acunzojayacunzo.com
Markus Dohle, CEO, Penguin Random House, says the top 4 percent of titles drive 60 percent of the profitability. That goes for the rest of them too:
Elle Griffin • No One Buys Books
Books are even more skewed than Albums
Our backlist brings in about a third of our annual revenues, so $300 million a year roughly, a little less.
— Michael Pietsch, CEO, Hachette
Elle Griffin • No One Buys Books
Catalog is everything…
Any enterprising creator can build a business as a curator of products, monetizing her influence. Savvy businesses underpin this new economy. Flagship, one of my portfolio companies at Daybreak, allows anyone with a community to launch their own boutique storefront that showcases their favorite products. They earn ~20% of sales in exchange for... See more
Clicks & Clout: How We Seek Status In the Digital Age
5 tips to launch your book
artshub.com.au
Interesting local take on book launching
Here’s a stunning stat: more than 39,000 accounts on TikTok now have at least 1M followers. This creates “niche fame” where within a specific following, a creator may be a rockstar, but more broadly, that same creator may be completely unknown.
Clicks & Clout: How We Seek Status In the Digital Age
You should find and support a scene that resonates with you, whether it's local or virtual. In 1985, you'd play at local bars; in 2024, it might be through Discord. But the essence is the same: you want a community because collective attention is key.
Glenn McDonald • Interview with Data Alchemist and Author Glenn McDonald
2.6.3 True artists produce works that are novel, complex, and ambiguous.
2.6.4 Novel, complex, and ambiguous artworks can always be simplified to make conventional art forms more stimulating for mainstream audiences.
2.6.4 Novel, complex, and ambiguous artworks can always be simplified to make conventional art forms more stimulating for mainstream audiences.
Culture is an Ecosystem: A Manifesto Towards a New Cultural Criticism (2)
it is called the thought leader journey as perhaps it is the act of helping people move from the simple understanding to the more nuanced implementation - a book - a talk - a podcast - an article - a video - these are all ways of simplifying a construct or an idea to make it grokkable and accessible. Seems that people will still need help in applying the construct to their unique environment - hence workshop - on site consulting model
