Thought Leadership
Here’s a stunning stat: more than 39,000 accounts on TikTok now have at least 1M followers. This creates “niche fame” where within a specific following, a creator may be a rockstar, but more broadly, that same creator may be completely unknown.
Clicks & Clout: How We Seek Status In the Digital Age
We all know about Netflix, we all know about Spotify and other media categories, and we also know what it has done to some industries... The music industry has lost, in the digital transformation, approximately 50 percent of its overall revenue pool.
— Markus Dohle, CEO, Penguin Publishing House
Elle Griffin • No One Buys Books
Yep - nothing like living through it ;-p
New Instagram, new you: how thought leaders can leverage Instagram
thestorytelling.biz
Any enterprising creator can build a business as a curator of products, monetizing her influence. Savvy businesses underpin this new economy. Flagship, one of my portfolio companies at Daybreak, allows anyone with a community to launch their own boutique storefront that showcases their favorite products. They earn ~20% of sales in exchange for... See more
Clicks & Clout: How We Seek Status In the Digital Age
Artists are agents of invention who attempt to change the dominant conventions (although many individuals operating under the rubric of "artist" have much more pedestrian and commercial goals.)
1.9.1 The avant-garde exposes, devalues, and alters existing conventions in search of new cultural arrangements that could provide new aesthetic... See more
1.9.1 The avant-garde exposes, devalues, and alters existing conventions in search of new cultural arrangements that could provide new aesthetic... See more
Culture: An Owner's Manual • Culture Is an Ecosystem: A Manifesto Towards a New Cultural Criticism
Are Thought Leaders artists?
You should find and support a scene that resonates with you, whether it's local or virtual. In 1985, you'd play at local bars; in 2024, it might be through Discord. But the essence is the same: you want a community because collective attention is key.
Glenn McDonald • Interview with Data Alchemist and Author Glenn McDonald
Our backlist brings in about a third of our annual revenues, so $300 million a year roughly, a little less.
— Michael Pietsch, CEO, Hachette
Elle Griffin • No One Buys Books
Catalog is everything…
How Much Do Authors Earn? Here's the Answer No One Likes. | Jane Friedman
Jane Friedmanjanefriedman.com