Saved by ian ross and
No One Buys Books
in 2020, only 268 titles sold more than 100,000 copies, and 96 percent of books sold less than 1,000 copies. That’s still the vibe.
Elle Griffin • No One Buys Books
Ah, crap.
We all know about Netflix, we all know about Spotify and other media categories, and we also know what it has done to some industries... The music industry has lost, in the digital transformation, approximately 50 percent of its overall revenue pool.
— Markus Dohle, CEO, Penguin Publishing House
Elle Griffin • No One Buys Books
Yep - nothing like living through it ;-p
Our backlist brings in about a third of our annual revenues, so $300 million a year roughly, a little less.
— Michael Pietsch, CEO, Hachette
Elle Griffin • No One Buys Books
Catalog is everything…
Markus Dohle, CEO, Penguin Random House, says the top 4 percent of titles drive 60 percent of the profitability. That goes for the rest of them too:
Elle Griffin • No One Buys Books
Books are even more skewed than Albums