When transactions can be brokered by AI, a company’s mission and culture—if genuine—become its final differentiators. As tasks lose their distinctiveness, only the deep resonance of an organization’s ethos can hold human attention.
As AI commodifies "high-skill" work, your value depends on what algorithms cannot mimic: relationships, trust, nuance, a touch of the ineffable. We're witnessing a reconfiguration of expertise, where technical acumen intersects with distinctly human qualities that defy easy replication.