Thought Leadership

Here's the bottom line: building a podcast audience is hard. I'd argue it's the hardest audience to build, but it's also the most valuable audience you can build.

You should find and support a scene that resonates with you, whether it's local or virtual. In 1985, you'd play at local bars; in 2024, it might be through Discord. But the essence is the same: you want a community because collective attention is key.