The Why
by Lisa Dunford Dickman · updated 2mo ago
The Why
by Lisa Dunford Dickman · updated 2mo ago
Lisa Dunford Dickman added 2mo ago
Lisa Dunford Dickman added 2mo ago
People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don’t need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the onl
... See moreLisa Dunford Dickman added 2mo ago
Lisa Dunford Dickman added 2mo ago
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