added by Harold T. Harper and · updated 6h ago
Start with Why: How Great Leaders Inspire Everyone to Take Action
This is what we mean when we talk about winning hearts and minds. The heart represents the limbic, feeling part of the brain, and the mind is the rational, language center. Most companies are quite adept at winning minds; all that requires is a comparison of all the features and benefits.
from Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Harold T. Harper added 3mo ago
Winning hearts, however, takes more work.
from Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Harold T. Harper added 3mo ago
There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
from Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
julie added 2mo ago
All these messages manipulate. They tempt us with the things we want to have or to be the person we wish we were.
from Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
julie added 2mo ago
aspirational messages are most effective with those who lack discipline or have a nagging fear or insecurity that they don’t have the ability to achieve their dreams on their own
from Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
julie added 2mo ago
Someone who lives a healthy lifestyle and is in a habit of exercising does not respond to “six easy steps to losing weight.” It’s those who don’t have the lifestyle that are most susceptible.
from Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
julie added 2mo ago
The peer pressure works because we believe that the majority or the experts might know more than we do. Peer pressure works not because the majority or the experts are always right, but because we fear that we may be wrong.
from Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
julie added 2mo ago
No matter how much rational information he has at his fingertips, unless that decision also feels right, stress will go up and confidence will go down. However you slice it, the opinions of others matter. And the opinions of those we trust matter most.
from Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Philip Powis added 1mo ago
The question isn’t how should car companies talk to the father who bought the car. The question isn’t even how they court the highly influential opinion of his friend, the car guy. The concept of buyer and influencers isn’t a new one. The question
from Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Philip Powis added 1mo ago