Every’s Master Plan

0.1% Ideas: Turning Life Into A Video Game

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​What idea do you think is true AND underpriced?

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Here’s mine: The most productive people design life like a video game.

I had this red pill moment when I saw the following:

The laziest person I’ve ever met play a video game for 16 hours straight, 7 days per week.

My brain began to hurt: The laziest person I k... See more

The most important question for me is, "How do I want to spend my days?" And the answer is: I want to spend my time thinking, creating, and ideating with a small group of people to build a beautiful, creative, values-aligned business. I am not interested in 14-hour work days, back-to-back meetings that deplete my energy, can’t catch a breath to-do ... See more

I knew that success solved everything and I spent my 20s chasing it. In my late 20s, I got it. I’ll never forget my 28th year — I made $1M+ in income. My firm had just been ranked 28th on the Inc. 500. I visited the White House as part of a delegation of young entrepreneurs. I was getting invites to meet famous people, join prestigious organization... See more