going slow
Keely Adler and
going slow
Keely Adler and
The prevailing dogma is that startups should ship and iterate as quickly as possible. Scott believes that’s often counterproductive. You need to “surprise and delight” your customers to create a product that grows organically. You can’t do that by simply meeting a user’s expectations; you must surpass them. Doing so takes time and polishing.
We’ve long had the sense that it’s possible to cultivate an experience on the Internet that is more calm, thoughtful, and introspective. And we’ve long had the view that this is possible not from a technology-oriented approach, but from an approach that is more soft, more personal, and more intuitive.