The Future of Generalist Work

This has been the core question I’ve sat with for the last decade—how to balance money and meaning on the entrepreneurial path. And there are three archetypal ways that I’ve seen people approach the question:

• The deferred life plan


• Being bivocational


• Choosing to integrate

Mihika likens the role of a 0-to-1 team within a large company to that of Hestia in Greek mythology, who is the “keeper of the hearth.” It is Hestia’s job to always keep the hearth burning, even while other gods go out on separate quests. This means always keeping the 0-to-1 project alive and helping it spread to others, mostly through setting... See more

If consumer behavior is evolving as a result of technology, businesses either compete to get ahead of it, they perpetually react to it, or they belittle it. One of the most problematic aspects around digital maturity is that technology is both part of the solution and also part of the problem.

the people who can start things will be the major beneficiaries in the coming years, because the barrier is no longer knowledge or skills, it’s courage.

Taking a nontraditional path will force you to grapple with what matters

The greatest benefit of a nontraditional path is that you have to figure out what you care about. Rather than an employer telling you what you should value, you have to do the hard work of determining what you value for yourself. This may sound self-evident, but in a world... See more

And what you see internally is what I'll say is razor-sharp focus on reducing cycle time and bias to action and how do we reduce cycle time. I think it's basically the core of it culturally to me is getting people to think about smaller units of time for decision making. It seems obvious but I think you really have to reinforce it culturally. So... See more

The person who focuses on one task and sees it through to completion—even if they work in a somewhat slow or outdated manner—beats the endless optimizer who jumps from tool to tool and always hopes a new piece of technology will help them finish what they start.