taste
As consumers, our most valuable affinities will be to brands and communities, not specific products.
Joey DeBruin • (Amazon) Prime time in web3
describe the cosmic humor that's hidden in the problem you're currently struggling with
Visakan Veerasamy • Tweet
Buying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.