taste
Buying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.
Bernadette Jiwa • Marketing
describe the cosmic humor that's hidden in the problem you're currently struggling with
Visakan Veerasamy • Tweet
As consumers, our most valuable affinities will be to brands and communities, not specific products.
Joey DeBruin • (Amazon) Prime time in web3
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