taste
Decades ago, friction was what made a subculture. You had to figure out what punk or goth was about, learn its codes, seek out compatriots, and then maybe go to Hot Topic or a hardcore show. Friction is lower online and visibility is higher. We are all constantly performing our preferences in public. “Subcultures,” in the sense of aesthetic niches,... See more
One Thing • 🟧 Does subculture still exist?
What we get instead is what Byung-Chul Hanmhas described as an "overheating of the ego." Pure individuality through momentary identification of yourself with an aesthetic, which exhausts us by depriving us of any real conflict or difference. What we consume online amounts to a cheaply reproducible set of vague designs. There is only an endless hall of shiny standees, of potential versions of yourself you can pop your face into as you go. Take the photo. And move on. The problem with this "aesthetic," as Silcoff so candidly shows, is that it is entirely a product of the internet’s selfie culture. Offline, these relations – the social construction of identity — were once mediated by something with a bit more give and a sense of reality.
“Authenticity”, I think, looks like the power to opt in or out, perform or not, when you want to—in other words: freedom. So when it comes to the Internet, if switching off entirely isn’t possible any more, then surely the words of MGMT can be useful: “control yourself, take only what you need from it.”
The New Nostalgia
But what we consume does, truly, matter. It’s essential to appeal to the people in our lives, and remind them of the importance of seeking out imaginative work that might stoke the fires of their own creativity.
Because we aren’t just talking about entertainment here, or distraction, or leisure. We’re talking about the narratives that comprise the... See more
Because we aren’t just talking about entertainment here, or distraction, or leisure. We’re talking about the narratives that comprise the... See more
The Hollywood Originality Edition
If I sometimes feel like my hard drive is full, then it doesn’t matter if what I’m adding to the drive is, on its face, soothing. It’s just more stuff, more data, more things to process. By adopting my friend’s elevated standard for what’s allowed in, I decreased the number of inputs, the number of demands for thought and work and reaction I was... See more
nytimes.com • Works of Art - The New York Times
Taste isn't some mysterious gift bestowed at birth—it's simply what happens when you pay close attention to what moves you.
Sari Azout • What Matters in the Age of AI Is Taste
In fact, Chayka treats the concept of “taste” throughout with a preciousness I doubt he actually is unsophisticated enough to hold. He cites contradictory definitions, mobilizing Voltaire one moment to say that taste must be cultivated and effortful, and then Montesquieu and Agamben the next to say that taste works by rules we do not (cannot?)... See more
bookforum.com • Kyle Chayka Looks at Our Supposedly Flat New World
I stand alongside Chayka in looking for strategies to pushing in the other direction. But I can’t help rolling my eyes when he talks as if it’s any kind of novelty for artists (much less “influencers”) to find their visions stymied by commercial demand. Again, one advantage of the algorithmic version may be that it’s externalized in ways that become easier to spot and critique.
In the digital age, cultural artifacts are eroded by abundance. Timelines layer and compress artwork, images, and artifacts into corners of the internet. In my corner, I stumbled across a speech entitled “Perfume, Defense and David Bowie’s Wedding” delivered by Brian Eno in 1992 at the Sadler Wells Theatre in London. In it, Eno predicted the... See more
The Future Will Be Like Perfume | Are.na Editorial
Ok, here goes: I realized that the quality I value among the most highly—if not the most hightly—in an artistic collaborator is conviction. A lot of words are thrown around when it comes to creative work: trust, community, "gift" in the Lewis Hyde sense, sincerity, etc. But conviction is different—it's belief in what you are doing, being driven to... See more
Weekend Epiphany
Joanne McNeil All My Stars Oct 11, 2022 newsletter