Sari Azout • Why You Need a Project, a Phrase I Will 100% Use, and a Great List of the Best People in PR

The richest insights are found in overlooked sources and connections that are beyond the reach of the internet and the incentives of its curatorial algorithms. My inspiration comes from unexpected places: the yellowed pages of out-of-print software books, modern science fiction essays, the writings of early religious leaders, and unique items in ma... See more

Because when you curate, you notice.

You pay attention.

You search, you question, you explore.

You read books differently.

You listen differently in conversations.

You live more curiously.

You pay attention to what you pay attention to.

You uncover connections you couldn’t see before.

You become a scientist, not of the natural world but of whatever world y... See more

To feel creatively and intellectually alive, you have to stop mindlessly consuming the Internet and start mindfully curating it.

Curiosity is a better compass than cynicism—it shifts from defending your territory to exploring what's possible (this reframe — from Holly Herndon, was a big unlock for me).

Imagine starting every project with the clay of humanity's accumulated knowledge at your fingertips, waiting for you to mold it to your liking?

AI is powerful but taste-blind. I... See more

Curate to create, there’s no other way

There’s no creation without inspiration.

Every creator throughout history has morphed his interpretation of the world through their chosen medium. Whether that’s painting, writing, music or photography is irrelevant.

First and foremost, creators are curators .

They take it all in and reinterpret it in their own ... See more