Substack Notes

Note #4

There’s a trend of tiny Substacks with mighty impact right now.

• The Moms writing with kids at school.


• Dad’s editing posts on a lunch break.


• Weekends setting up homepages.


• Brainstorming post ideas after hours.

It’s OK to use a day job to pay the bills while we build our dreams.

Watch out. These new writers with tiny Substacks are about to blow up.

Morning Note : These are typically community-focused Notes that invite participation. They perform best when posted early when people are checking Substack before starting their day.

You don’t need the perfect niche.

You need one year of consistency.

That’s it.

Most people quit too soon.

Best way to write better? Read.

Best way to get inspiration? Read .

Best way to find direction? Read .

Best way to get motivated? Read .

Best way to find clarity? Read .

It’s amazing what reading other writers’ good writing can do for our own.

Choose your battles wisely.

Not everything needs your response.

Not every comment deserves defense.

Not every mistake needs correction.

Save your energy for what truly matters .

Letting go often feels better than being right.

The older I get, the more I understand why some people want to disappear and live a quiet life.

The Hook

The first sentence of your Note is everything. If it doesn't stop the scroll, nothing else matters.

My best-performing hooks fall into a few categories:

The Contrarian Statement: "Consistency is killing your newsletter." "Most writing advice is making you worse."

The Specific Result: "I gained 127 subscribers last week using this one Note fo... See more

Uncommon advice:

If you don't know what to pursue in life right now, pursue yourself.

Pursue becoming the healthiest, happiest, most healed, most present, most confident version of yourself.

Then the right path will reveal itself.

The CTA

Every Note needs a clear next step. But here's where most writers get it wrong: your CTA shouldn't be about subscribing.

The most effective CTAs on Notes are simply inviting a conversation:

Questions that invite response: "What's one writing rule you've broken that actually worked for you?" "Share your biggest Substack win in the comments bel... See more