Set Up Growth Systems That Run on Autopilot

This is the difference between a hobby newsletter and a business newsletter.

Business newsletters have systems for growth:

- A welcome sequence that turns new subscribers into fans

- Social media content that drives newsletter signups

- Partnerships and collaborations with other writers

- Simple Notes strategy... See more

Track the Metrics That Actually Matter

Most writers obsess over total subscriber count. That's a vanity metric.

Here are the only three metrics I track:

1. Growth rate (new subscribers per month)

2. Engagement rate (what percentage of people are actually reading)

3. Revenue per subscriber (how much I make per person on my list)

These three numbers tell... See more

Choose Your Sustainable Publishing Schedule

Forget everything you've heard about "consistency means daily posting."

I usually publish about 3X per week. Sarah publishes twice per week. Mike publishes once per week.

None of us post daily, and we're all making more than most writers who burn themselves out with daily content.

Here's the key: pick a... See more

Create Your Subscriber Magnet System

Most writers hope people will randomly find their newsletter and subscribe. That's not a system, that's wishful thinking.

You need what I call a "subscriber magnet" — something valuable that gives people a compelling reason to join your list right now.

Here's what most people get wrong: they think building a successful newsletter is about finding the perfect topic or writing brilliant content every day.

That's not it.

Building a sustainable newsletter is about creating systems that work even when you're not actively working on them.