strategy
“I’d tell them this: streamers are the new appointment viewing. They’ve built communities that show up for them daily, not because of algorithms but because of genuine connection. If you’re a brand trying to break through with a certain audience, that level of trust and consistency is gold.” He goes on to say, “What’s different about streamers is... See more
Link in Bio | Rachel Karten | Substack
The media market’s been stuck in a dangerous loop: demand for low CPMs has fueled low-quality inventory—and even lower-quality returns.
Attention metrics are breaking that cycle with a shift in focus from cost to value. But even as adoption accelerates, putting attention to work takes the right metric.
Attention metrics are breaking that cycle with a shift in focus from cost to value. But even as adoption accelerates, putting attention to work takes the right metric.
Less Talk. More Results. The Attention Metric That Delivers. 📈

If we worship digits, we’ll forever be disappointed. There’s always one figure larger. Fight the tyranny of metrics. They lead us nowhere good.