strategy
The media market’s been stuck in a dangerous loop: demand for low CPMs has fueled low-quality inventory—and even lower-quality returns.
Attention metrics are breaking that cycle with a shift in focus from cost to value. But even as adoption accelerates, putting attention to work takes the right metric.
Attention metrics are breaking that cycle with a shift in focus from cost to value. But even as adoption accelerates, putting attention to work takes the right metric.
Less Talk. More Results. The Attention Metric That Delivers. 📈

If we worship digits, we’ll forever be disappointed. There’s always one figure larger. Fight the tyranny of metrics. They lead us nowhere good.
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Ad spend is the rent a brand pays to stay alive.
– in your head and (therefore) in real life.
– in your head and (therefore) in real life.