strategy

“I’d tell them this: streamers are the new appointment viewing. They’ve built communities that show up for them daily, not because of algorithms but because of genuine connection. If you’re a brand trying to break through with a certain audience, that level of trust and consistency is gold.” He goes on to say, “What’s different about streamers is... See more

The media market’s been stuck in a dangerous loop: demand for low CPMs has fueled low-quality inventory—and even lower-quality returns.

Attention metrics are breaking that cycle with a shift in focus from cost to value. But even as adoption accelerates, putting attention to work takes the right metric.

If we worship digits, we’ll forever be disappointed. There’s always one figure larger. Fight the tyranny of metrics. They lead us nowhere good.