strategy
A good brief increases the quality and reduces the quantity of conversation
how many people you touched > how many people you reached
A strategist is a stylist - and the ones that aren’t are the ones who gripe about nobody listening to their advice.
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Ad spend is the rent a brand pays to stay alive.
– in your head and (therefore) in real life.
– in your head and (therefore) in real life.
STRAT_SCRAPS volume one hundred and fifty three
Changing the answer is evolution, Changing the question is revolution.
—Jorge Wagensberg
“Communication is about what is received, not what is intended. If there is a gap between what you are saying and what they are hearing, you have to find a new way to say it.”