strategy
❝ Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either. / Marshall McLuhan
Issue 59: A Bulletin for Big Ideas and Better Business
Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments
Andy Whitlocklinkedin.com
“Communication is about what is received, not what is intended. If there is a gap between what you are saying and what they are hearing, you have to find a new way to say it.”
A strategist is a stylist - and the ones that aren’t are the ones who gripe about nobody listening to their advice.
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A good brief increases the quality and reduces the quantity of conversation
Changing the answer is evolution, Changing the question is revolution.
—Jorge Wagensberg