Strategy
Enabling customers to collaborate with you - in creating, distributing, marketing, and supporting products - is what creates a premium in today's market.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Design Thinking and Other Approaches
How Different Disciplines See, Think and Act
Disney IP Network Strategy
The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.
Al Ries • Positioning: The Battle for Your Mind
well-arranged words rearrange reality.
Visakan Veerasamy • Tweet
Media companies will increasingly have to choose what to own and what to co-pilot. Not every new venture needs to exist as an O&O product, nor does it have to exist within a centralized environment. Licensing out characters to various retailers, or allowing small merchants to use beloved characters in their own designs sought out by different... See more