Strategy
You see, all strategy is defined by movement. Regardless of whether you are a planning fundamentalist or, like me, a proponent of more adaptive methods, the point of the strategic exercise is to move the organization. The difference between the two schools of thought is that while adaptive strategy is concerned with direction, strategic planning... See more
Directions & Destinations
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
1. Strategy isn’t a plan.
2. It’s a provocation.
3. A story about a future you’re willing to bet on.
4. It’s not prediction.
5. It’s preparation.
6. Slide decks don’t move people.
7. Artifacts do.
8. Prototypes do.
9. Worlds implied and imbued in an implication of a thing you can see, touch, and test.
10. When I try to make sense of an idea I have, one that... See more
2. It’s a provocation.
3. A story about a future you’re willing to bet on.
4. It’s not prediction.
5. It’s preparation.
6. Slide decks don’t move people.
7. Artifacts do.
8. Prototypes do.
9. Worlds implied and imbued in an implication of a thing you can see, touch, and test.
10. When I try to make sense of an idea I have, one that... See more
Strategy Is Not A Plan
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compound?
Are you solving a
Questions to ask
We live in societies around the world where “experts” run the show. Given the profound changes that are unfolding in our global economies and societies, we need to shift to explorers who can help us craft new pathways that can create far more value for all of us.