Strategy
your product isn’t finished when it works. it’s finished when people want to wear the hoodie
The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.
Al Ries • Positioning: The Battle for Your Mind
people think they want choices. but they prefer good defaults.
It’s not that sexy new PM tool. That’s a shiny object, distracting you from the real problem.
It starts with process and people, and you support that with tools. The simpler, the better.
It starts with process and people, and you support that with tools. The simpler, the better.
