Strategy
The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.
Al Ries • Positioning: The Battle for Your Mind


Enabling customers to collaborate with you - in creating, distributing, marketing, and supporting products - is what creates a premium in today's market.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Strategic Foresight & Futures Studies Collection - start.me
start.me