Strategy
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.
Al Ries • Positioning: The Battle for Your Mind
It’s not that sexy new PM tool. That’s a shiny object, distracting you from the real problem.
It starts with process and people, and you support that with tools. The simpler, the better.
It starts with process and people, and you support that with tools. The simpler, the better.
Design Thinking and Other Approaches
How Different Disciplines See, Think and Act