Strategy
A good strategy always contains three elements: Diagnosis (define the nature of the challenge in simple terms), Guiding Policy (the overall approach you've chosen to use) and Coherent Actions (steps required to carry out the policy).
Matthijs Roumen • Let op: Dít is de definitie van strategie 🤔


1. Strategy isn’t a plan.
2. It’s a provocation.
3. A story about a future you’re willing to bet on.
4. It’s not prediction.
5. It’s preparation.
6. Slide decks don’t move people.
7. Artifacts do.
8. Prototypes do.
9. Worlds implied and imbued in an implication of a thing you can see, touch, and test.
10. When I try to make sense of an idea I have, one that... See more
2. It’s a provocation.
3. A story about a future you’re willing to bet on.
4. It’s not prediction.
5. It’s preparation.
6. Slide decks don’t move people.
7. Artifacts do.
8. Prototypes do.
9. Worlds implied and imbued in an implication of a thing you can see, touch, and test.
10. When I try to make sense of an idea I have, one that... See more
Strategy Is Not A Plan
people think they want choices. but they prefer good defaults.