Strategy

Strategic Foresight & Futures Studies Collection - start.me

We live in societies around the world where “experts” run the show. Given the profound changes that are unfolding in our global economies and societies, we need to shift to explorers who can help us craft new pathways that can create far more value for all of us.

johnhagel.com • From Expert to Explorer

The New Generation of Online Culture Curators | The New Yorker

Kyle Chayka newyorker.com

The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.

Al Ries • Positioning: The Battle for Your Mind

STRAT_SCRAPS volume one hundred and fifty three

The best definition of product positioning I have seen yet: “create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”

Ivan Zhao

x.com

Feed | LinkedIn

It’s not that sexy new PM tool. That’s a shiny object, distracting you from the real problem.

It starts with process and people, and you support that with tools. The simpler, the better.