Strategy

1. Strategy isn’t a plan.

2. It’s a provocation.

3. A story about a future you’re willing to bet on.

4. It’s not prediction.

5. It’s preparation.

6. Slide decks don’t move people.

7. Artifacts do.

8. Prototypes do.

9. Worlds implied and imbued in an implication of a thing you can see, touch, and test.

10. When I try to make sense of an idea I have, one that... See more

/// 100 QUESTIONS /// to gain clarity via Alex Morris:

1. Why are we doing this? 

   1. Ask that of yourself and the team with regularity.

2. What’s the simplest  explanation? 

3. What reaction should all the creative achieve? 

4. What’s your most controversial opinion? 

5. What little frictions exist that might bleed out the work if allowed to compound?

6. Are you solving a

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A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to... See more

As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”