Strategy

your product isn’t finished when it works. it’s finished when people want to wear the hoodie

What I Wish Someone Had Told Me

1. Optimism, obsession, self-belief, raw horsepower and personal connections are how things get started.


2. Cohesive teams, the right combination of calmness and urgency, and unreasonable commitment are how things get finished. Long-term orientation is in short supply; try not to worry about what people think in the short

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A good strategy always contains three elements: Diagnosis (define the nature of the challenge in simple terms), Guiding Policy (the overall approach you've chosen to use) and Coherent Actions (steps required to carry out the policy).

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more