Strategy

your product isn’t finished when it works. it’s finished when people want to wear the hoodie

The fundamental message of marketing must change from "we want your money" to "we share your interests".

As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”

It’s not that sexy new PM tool. That’s a shiny object, distracting you from the real problem.

It starts with process and people, and you support that with tools. The simpler, the better.

You see, all strategy is defined by movement. Regardless of whether you are a planning fundamentalist or, like me, a proponent of more adaptive methods, the point of the strategic exercise is to move the organization. The difference between the two schools of thought is that while adaptive strategy is concerned with direction, strategic planning... See more