Strategy
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
Design Thinking and Other Approaches
How Different Disciplines See, Think and Act
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compound?
Are you solving a
Questions to ask
1. Strategy isn’t a plan.
2. It’s a provocation.
3. A story about a future you’re willing to bet on.
4. It’s not prediction.
5. It’s preparation.
6. Slide decks don’t move people.
7. Artifacts do.
8. Prototypes do.
9. Worlds implied and imbued in an implication of a thing you can see, touch, and test.
10. When I try to make sense of an idea I have, one that... See more
2. It’s a provocation.
3. A story about a future you’re willing to bet on.
4. It’s not prediction.
5. It’s preparation.
6. Slide decks don’t move people.
7. Artifacts do.
8. Prototypes do.
9. Worlds implied and imbued in an implication of a thing you can see, touch, and test.
10. When I try to make sense of an idea I have, one that... See more
Strategy Is Not A Plan
