rachel's highlights

Before we slap a conversational interface on everything, let’s ask ourselves: what are we trying to accomplish? And what is the most obvious method of input and output to achieve that goal?

If AI services can understand the user’s intent, it becomes even more obvious what the ideal input and output modes should be.

Every organization must now operate as half-media, half-machine. “Attention guys” are the new engineers — the new unicorn hires — while engineers have become the skilled tradesmen.

Nothing wonderful comes out fully formed. A good creator’s journey is one through the dark ravines and jungles of refinement. Conversational UIs are great at quickly getting to the first 70%, but suck at offering easy controls over narrower areas for iteration.

This is not only true at the model level but the individual level. Soon there will be such a thing as unhealthy and healthy prompting, a kind of psychological score for queries.

The questions shift from what can scale to what should . This is the great work of our time: not just building what spreads, but what matters. Not just making things people want, but cultivating the desire for what’s worth wanting.

In the age of language models, the medium is the message — is the machine.

we could see brands and industries targeting older consumers as if they were still young .