rachel's highlights

we could see brands and industries targeting older consumers as if they were still young .

The questions shift from what can scale to what should . This is the great work of our time: not just building what spreads, but what matters. Not just making things people want, but cultivating the desire for what’s worth wanting.

This is not only true at the model level but the individual level. Soon there will be such a thing as unhealthy and healthy prompting, a kind of psychological score for queries.

Nothing wonderful comes out fully formed. A good creator’s journey is one through the dark ravines and jungles of refinement. Conversational UIs are great at quickly getting to the first 70%, but suck at offering easy controls over narrower areas for iteration.

Westgate explains, the bot dialogues are not unlike talk therapy, “which we know to be quite effective at helping people reframe their stories.” Critically, though, AI, “unlike a therapist, does not have the person’s best interests in mind, or a moral grounding or compass in what a ‘good story’ looks like

Every organization must now operate as half-media, half-machine. “Attention guys” are the new engineers — the new unicorn hires — while engineers have become the skilled tradesmen.

In the age of language models, the medium is the message — is the machine.

If I want to play with different titles for my game, for example, the obvious thing I’d want to do is select the title and start typing out my various ideas, or click on the raccoon character and swap out the image with different ones.

Typing instructions to my agent “Can you change the title from X to Y?” or “Can you change the raccoon to be cuter... See more