How did ‘influencer’ become the stand-in for Gen Z ambition? A follow-up to this week’s earlier post about how social media and image culture have distorted the conception of young people’s identity, now with several data points to boot. And a call out to brands - instead of finger wagging at young people trying to self determine, maybe invest in some real solutions? Great to put things together with other strategists. #genz #marketing #brandstrategy #marketingstrategy #brandmarketing
instagram.comHow did ‘influencer’ become the stand-in for Gen Z ambition? A follow-up to this week’s earlier post about how social media and image culture have distorted the conception of young people’s identity, now with several data points to boot. And a call out to brands - instead of finger wagging at young people trying to self determine, maybe invest in some real solutions? Great to put things together with other strategists. #genz #marketing #brandstrategy #marketingstrategy #brandmarketing
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?
Toby • Life After Lifestyle
Clearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly influ... See more
subpixel space • After Authenticity
