How did ‘influencer’ become the stand-in for Gen Z ambition?
A follow-up to this week’s earlier post about how social media and image culture have distorted the conception of young people’s identity, now with several data points to boot. And a call out to brands - instead of finger wagging at young people trying to self... See more
instagram.comHow did ‘influencer’ become the stand-in for Gen Z ambition? A follow-up to this week’s earlier post about how social media and image culture have distorted the conception of young people’s identity, now with several data points to boot. And a call out to brands - instead of finger wagging at young people trying to self determine, maybe invest in some real solutions? Great to put things together with other strategists. #genz #marketing #brandstrategy #marketingstrategy #brandmarketing
With Gen Z, we're seeing a shift away from conspicuous consumption to conspicuous participation. Fashion brands are becoming a critical part of social movements, serving as a form of expression. LGBTQI+ issues are becoming increasingly mainstream, partially driven by a more fluid conception of gender amongst the young. A recent survey found that... See more
Aashay Sanghvi • Not Found
Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner... See more
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
