How did ‘influencer’ become the stand-in for Gen Z ambition?
A follow-up to this week’s earlier post about how social media and image culture have distorted the conception of young people’s identity, now with several data points to boot. And a call out to brands - instead of finger wagging at young people trying to self... See more
instagram.comHow did ‘influencer’ become the stand-in for Gen Z ambition? A follow-up to this week’s earlier post about how social media and image culture have distorted the conception of young people’s identity, now with several data points to boot. And a call out to brands - instead of finger wagging at young people trying to self determine, maybe invest in some real solutions? Great to put things together with other strategists. #genz #marketing #brandstrategy #marketingstrategy #brandmarketing
During Paris Fashion Week, we’ve observed the rise of a Getty Images aesthetic—a style of social media posting where individuals, particularly influencers and fashion insiders, use watermarked Getty Images as a symbol of status. It signals that they are part of high-fashion, red carpet, and exclusive event circuits, as captured by the industry’s... See more
#influencers #pfw #influencermarketing #celebritymarketing #socialmedia… | Laurent François
Exhibitionism and self-promotion are much more accepted in social media, and the image cultivation practised there is very much akin to product advertising.
Steffen Mau • The Metric Society: On the Quantification of the Social
New technology—particularly smartphones and social media—allows us to produce our own personal narratives, to choose what to remember and what to contribute to our own mythos. Does this free us to create our own stories, or tether us to the past? At the link in our bio, see what two media theorists have to say about the impact of growing up online.
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