How did ‘influencer’ become the stand-in for Gen Z ambition? A follow-up to this week’s earlier post about how social media and image culture have distorted the conception of young people’s identity, now with several data points to boot. And a call out to brands - instead of finger wagging at young people trying to self determine, maybe invest in some real solutions? Great to put things together with other strategists. #genz #marketing #brandstrategy #marketingstrategy #brandmarketing
instagram.comHow did ‘influencer’ become the stand-in for Gen Z ambition? A follow-up to this week’s earlier post about how social media and image culture have distorted the conception of young people’s identity, now with several data points to boot. And a call out to brands - instead of finger wagging at young people trying to self determine, maybe invest in some real solutions? Great to put things together with other strategists. #genz #marketing #brandstrategy #marketingstrategy #brandmarketing
photos of an influencer on vacation or playing with her children. While it can be understandably difficult for influencers to muster the same enthusiasm, personal touch, and audience outreach with sponsored and organic content, the degree to which influencers were successful at it correlated directly with their value in the marketplace. By further
... See moreEmily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
In earlier years, I think branding was a lot about a recognition and an attachment to a person that you aspired to or held up on a pedestal. So we went through an era where brands focused on an association with a celebrity or an inspirational individual.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Where once a designer might have been hired to create packaging or campaigns behind the scenes, many are now brought forward as faces of collaborations – they’re photographed in their studios and interviewed about their process as part of launch. The designer’s body, personality, and public profile become a commercial asset. Like the long-running o... See more
Elizabeth Goodspeed • Elizabeth Goodspeed on the rise of the designer as influencer
It really is quite astonishing how we can construct who we are with the brands that we buy. It’s become shorthand for who you are, what you’re like, and what you value. This is becoming more and more important as people’s attention spans become shorter and as the world becomes more cluttered. Certainly the Internet and electronic media now have a h
... See moreDebbie Millman • Brand Thinking and Other Noble Pursuits
