Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
My notes from Hackers & Painters by Paul Graham:
The way to create something beautiful is often to make subtle tweaks to something that already exists, or to combine existing ideas in a slightly new way.
There are only two things you have to know about business: build something users... See more
You need 2 types of people to keep early-stage startups from stagnating:
- someone who’ll shamelessly sell the product before it’s fully ready to be sold
- someone who’s embarrassed by this and will push to improve the product faster
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch: 20VC: Box's Aaron Levie on Why Founders Cannot Hedge Their Bets, The 2 Categories of Wrong Decision and How To Avoid Them & The Biggest Dangers of Being Over-Funded as a Startup