Startup Advice

A PM I once worked with was struggling to persuade somebody of something. I told him to ask them the question, “What data would I have to show you to get you to change your mind?” If they didn’t have a clear answer, then he would know this was an idea they held on faith, a bit like a religious belief. No amount of data can sway a person from their... See more

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

The success myth is a trap entrepreneurs fall into where they assume success will make their lives easier. But that’s not actually how success works in entrepreneurship. As you progress further into your entrepreneurial venture, the success and growth you achieve is going to lead to lots of challenges you weren’t expecting.

Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the same, and who can be reached in roughly the same way. “People who use Excel” is not a market segment, because it says nothing about either the value of their problem or how to reach them. “Marketers who use Excel to build... See more

Maintain a sense of urgency to drive compound growth

One of the core things we’ve learned is that a sense of urgency leads to compounding growth .

To get the best long-term gains, you should always have a sense of urgency. The quicker you launch winning experiments, the quicker those changes impact your growth. Not only that, but these improvements... See more