Startup Advice

How can we better align incentives between founders and funders, and enable more people to build enduring companies with patience, care, and preservation at the center?

It offers flexibility and scalability for businesses. Companies can adjust their workforce easily, scaling up or down without long-term commitments. This approach also reduces the need for routine employee management tasks like performance reviews and social events.

Another key factor is cost efficiency – hiring freelancers can be more economical... See more

Job descriptions are never exhaustive, even from the beginning. They represent a set of needs for a specific context and time, which after a few months no longer reflects reality. Yet companies hire people based on their ability to match that fixed job description. They hire for the short-term.

Why start from something so specific? Instead, find... See more

Separate what you can control from what you can’t. It’s a small way to lift some weight off your shoulders. Take 15 minutes to create a list of everything that you’re worried about. Then label each one as a ‘within’ or a ‘beyond’ to see your sources of stress and anxiety laid bare

Inspiration is a productivity multiplier, but it’s perishable. Act quickly.

We make purchases with emotion, but justify them with logic.

And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.

He covered this in his classic book Breakthrough Advertising back in 1966.

He broke down prospect awareness into five distinct phases:

The Most Aware: They’re motivated to solve the problem... See more

It can help to reverse the polarity of our relationship with new ideas. We often treat them with reverence; before long, confirmation bias sets in and we begin looking for reasons why they will succeed and ignoring evidence suggesting they might fail. A common failure mode is to jump on the first idea and get started—this is probably the worst... See more