Startup Advice

I’m sure you’ve seen your fair share of ads trying to sell you the greatest new tactics to get more customers, make more sales, and earn a bazillion dollars while you sleep. 

The problem with most of these ads is that they’re selling you recycled tactics with new catchy names pulling you away from your goals. 

I say this because tactics without a... See more

Generally, teams think about switching costs as the amount of time and money needed to install one solution and remove another. But true switching costs are much more than that: they include the politics, emotions, career ambitions, esoteric business processes, competing priorities, and sheer laziness that all favor the existing solution. Those... See more

Amazon memo: Here’s why we should acquire Ring October 10, 2017