Startup Advice
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Startup Advice
Airbnb cofounder: "I thought of a way to make a few bucks"
September 22, 2007 https://t.co/mPPTqLO04z
A PM I once worked with was struggling to persuade somebody of something. I told him to ask them the question, “What data would I have to show you to get you to change your mind?” If they didn’t have a clear answer, then he would know this was an idea they held on faith, a bit like a religious belief. No amount of data can sway a person from their... See more
Deb Liu • Changing Your Mind
Marketing 101
How to build a brand strategy from 0-1: a guide for startups
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Amanda Goetztwitter.comJob descriptions are never exhaustive, even from the beginning. They represent a set of needs for a specific context and time, which after a few months no longer reflects reality. Yet companies hire people based on their ability to match that fixed job description. They hire for the short-term.
Why start from something so specific? Instead, find... See more
Why start from something so specific? Instead, find... See more
Sharan Bal • Hiring Humans, Not Resources
“Hire for soul, not role”
Don’t confuse people rooting for you with market signal
On some level, all founders suffer from “happy ears”—the chronic confirmation bias pervading conversations with customers, partners, team members, and investors. We tend to have irrational levels of confidence anyway, but that gets compounded when we mistake support for market signal. Most... See more
On some level, all founders suffer from “happy ears”—the chronic confirmation bias pervading conversations with customers, partners, team members, and investors. We tend to have irrational levels of confidence anyway, but that gets compounded when we mistake support for market signal. Most... See more