Startup Advice
sari and
Startup Advice
The myth is that there isn’t enough time. There is plenty of time. There isn’t enough focus with the time you have. You win by directing your attention toward better things.
James Clear • 3-2-1: On seizing the day, perseverance, and focusing on one task at a time
“Working on a startup is like riding a broken bicycle. You have to both ride and fix it at the same time.”
How We're Working Without Managers at Buffer
We make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
We don't have enough experience with early versions of ambitious projects to know how to respond to them. We judge them based on where they are currently, not based on what they could become. The same is true for how we judge people.
Things I'm thinking about
Designing products for a single person
In business, there are countless examples of products invented for a single person that then became mass-marketable. Here are a few of my favorites:
In business, there are countless examples of products invented for a single person that then became mass-marketable. Here are a few of my favorites:
- Baking soda —invented in the 1800s by British chemist Alfred Bird so that he could make bread for his wife, who was allergic to yeast.
- The typewriter —one of the
Casey Rosengren • The Power of Designing for a Single User
