When you’re anxious, there is no quicker relief than checking things. Checking your Substack subscriber stats, refreshing your inbox and order confirmations.
Scott Belsky coined the term insecurity work to describe work that does not move the ball forward, but is quick enough that you can do it multiple times a day without realizing.
Our decentralized approach for decisions passes the torch of responsibility, enabling fast-paced iteration without the need for approval processes. Individuals make urgent, locally optimal decisions. Any misalignments are then ironed out quickly afterward.