Startup Advice

Complicated problems have a solution, and the solution can often be found by breaking the complicated portions into smaller pieces.

And complicated problems often have an emotional component, because there are parts of the problem we don’t want to look at closely, or deal with personally.

If you’re lucky enough to be handed a complicated problem,... See more

Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the same, and who can be reached in roughly the same way. “People who use Excel” is not a market segment, because it says nothing about either the value of their problem or how to reach them. “Marketers who use Excel to build... See more

Job descriptions are never exhaustive, even from the beginning. They represent a set of needs for a specific context and time, which after a few months no longer reflects reality. Yet companies hire people based on their ability to match that fixed job description. They hire for the short-term.

Why start from something so specific? Instead, find... See more

Being original is always the best strategy. We now live in a world where every day there are hundreds of companies launching or redefining themselves. Brand is no longer a secret and the process to create one has been codified