Startup Advice

Learning is complicated.

While we’re doing it, it’s easy to imagine that those around us are completely sure of themselves, moving forward in a well-lit space.

In fact, if you visit a growing company, a useful school or anywhere that growth is happening, you’ll quickly see that everyone is stumbling forward in the shadows.

That’s part of the deal.

Think about distribution from day one

If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.

That’s a mistake, says Foster. “I think one of the biggest things that... See more

End every meeting or conversation with the feeling and optimism you’d like to have at the start of your next conversation with the person. If you envision running into this person again and how you want that to go, it’ll undoubtedly influence how you navigate a present conversation — usually for the better

If you are hyper-fixated on an ideal user, you will begin to think of your product as a single player game. You’ll develop tools that enable 1:1 interactions between that ideal user and your product.

But once you start thinking of your ICP as a node in a network – with a white hot center that enables you to spread to acquire new nodes of a network –... See more