Startup Advice

The archives of human cleverness are filled with blunders. When read in a good mood, history is a blooper reel. But it should not be lost on us that history never repeats, and modern technology enables ever more leverage. The more technology you can harness to commit an idea, and the faster your idea can spread, the greater the magnitude of somethi... See more

To help you make it through the darkness, here’s a series of concrete actions you can take today to try to turn things around:

1. Talk to more users (actually do it)


2. Change your target audience/ICP


3. Change your positioning/messaging/pitch


4. Try a “kickstarter” to get the word out


5. Find something that is working and pivot fully to that


6. Give it a bit more time


7. G

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Identify a unique strength that your company/product has that aligns well with the current opportunities in your environment. Then leverage that strength in a way that others cannot easily replicate. Focus on what sets you apart and use it to create a sustainable competitive advantage.

Choose Your Reason and Season Wisely

Some entrepreneurs build businesses for a compelling, undeniable, passion-fueled reason regardless of their venture’s timeline. Others hop on a bandwagon or try to master a trend and either sink or swim in one short season. Rather than try to compete with a herd of rats who are already decades ahead of you in an... See more