The success myth is a trap entrepreneurs fall into where they assume success will make their lives easier. But that’s not actually how success works in entrepreneurship. As you progress further into your entrepreneurial venture, the success and growth you achieve is going to lead to lots of challenges you weren’t expecting.
When you’re anxious, there is no quicker relief than checking things. Checking your Substack subscriber stats, refreshing your inbox and order confirmations.
Scott Belsky coined the term insecurity work to describe work that does not move the ball forward, but is quick enough that you can do it multiple times a day without realizing.