Startup Advice

It is no coincidence that these three skills – managing the pace of change, elevating the next generation of leaders, and enabling the entire company to hit its goals – often make the difference between a functional leader topping out as an SVP and a cross-functional leader accelerating their trajectory as part of the C-Suite.

Think about distribution from day one

If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.

That’s a mistake, says Foster. “I think one of the biggest things that... See more

A better use of some of that capital is continued experimentation.

In a world with an emerging new class of startups, the Silicon Valley Small Business, thinking of investment capital specifically as a means to learn more about your users faster through experimentation is worth considering.

The more you learn, the more you’ll be able to iterate to... See more

Collapse the talent stack every chance you get . As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage i’ve witnessed when the talent stack was collapsed - when the lead designer was also the product leader, when the front-end engineer was also a designer, when the designer... See more

Instead of doing broad but thin market research (e.g., customer surveys), focus on one person (or a small group) and go as deep as you can, learning everything about how your product fits into their broader lives. Or become your customer—spend a day, a month, or even a few years in the role you're trying to sell to before attempting to build a... See more