Startup Advice
sari and
Startup Advice
There are plenty of clients who don’t actually want the cheapest choice. They want the best one, and a powerful estimate is the clue they use to choose.
The art of estimation
I’m sure you’ve seen your fair share of ads trying to sell you the greatest new tactics to get more customers, make more sales, and earn a bazillion dollars while you sleep.
The problem with most of these ads is that they’re selling you recycled tactics with new catchy names pulling you away from your goals.
I say this because tactics without a... See more
The problem with most of these ads is that they’re selling you recycled tactics with new catchy names pulling you away from your goals.
I say this because tactics without a... See more
Superhuman
- To create a product that grows organically, you need to “surprise and delight” your customers. You can’t do that by simply meeting a user’s expectations, you have to surpass them. And doing that takes time. (h/t Scott Belsky)
Things I'm thinking about
We make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
Identify a unique strength that your company/product has that aligns well with the current opportunities in your environment. Then leverage that strength in a way that others cannot easily replicate. Focus on what sets you apart and use it to create a sustainable competitive advantage.
Sean Colombo • The Secret to Duolingo’s Growth
I don’t think it’s a coincidence that the companies that have a reputation for building the best products of this generation—Slack, Figma, Superhuman, Notion, and Linear—are basically new versions of successful predecessors. These companies didn’t distract themselves with four-step strategic maneuvers or clever wedges into a new category that they... See more
Benn Stancil • Why Are We Surprised That Startups Are So Freaking Hard?
the strategy was to do the work
