Startup Advice
sari and
Startup Advice
Instead of doing broad but thin market research (e.g., customer surveys), focus on one person (or a small group) and go as deep as you can, learning everything about how your product fits into their broader lives. Or become your customer—spend a day, a month, or even a few years in the role you're trying to sell to before attempting to build a... See more
Casey Rosengren • The Power of Designing for a Single User
If you are hyper-fixated on an ideal user, you will begin to think of your product as a single player game. You’ll develop tools that enable 1:1 interactions between that ideal user and your product.
But once you start thinking of your ICP as a node in a network – with a white hot center that enables you to spread to acquire new nodes of a network –... See more
But once you start thinking of your ICP as a node in a network – with a white hot center that enables you to spread to acquire new nodes of a network –... See more
James Currier • Finding the White Hot Center
Rethinking the startup MVP: Building a competitive product | Linear
linear.app
Who owns research?
That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.
Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more
That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.
Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more
Debbie Levitt • Who “Owns” Research?
