Startup Advice

Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the same, and who can be reached in roughly the same way. “People who use Excel” is not a market segment, because it says nothing about either the value of their problem or how to reach them. “Marketers who use Excel to build... See more

We’re driven by an insatiable desire to bring our ideas to life, to make a difference in the world, and to make our own paths to success. As creators, as founders — that’s who we are.

We pour our hearts, souls, and resources into our ideas, fuelled by a shaking, frequently fucking terrified but always determined belief in our abilities and the... See more

Projects rarely unfold in a linear fashion; they require frequent course correction. Most trainees should spend more time on a project’s decision tree than they currently do. Once you get into a project, you will have learned from your initial experiments, new papers will have been published, and technology will have advanced. As a result, at any... See more