Startup Advice

I’m sure you’ve seen your fair share of ads trying to sell you the greatest new tactics to get more customers, make more sales, and earn a bazillion dollars while you sleep. 

The problem with most of these ads is that they’re selling you recycled tactics with new catchy names pulling you away from your goals. 

I say this because tactics without a... See more

Both True: “The customer is always right” and “The audience doesn’t know what they want”

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more