Startup Advice

Reaching the frontier of a field, you will stumble upon something that hasn’t been solved yet, which will make all the difference. Society will reward you for offering something it wants but hasn’t been able to obtain so far.

The way to that point is through trial and error, iterating, and uncovering different truths.

most founders tend to remain high-level when the topic of culture comes up. For starters, there are tons of reads on why culture matters, but strikingly few on how to actually architect it. “We all understand what it means to some extent, but it's rarely defined or broken down. There are frameworks for product/market fit or founder-led sales, but... See more

Who owns research?

That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.

Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more

When you’re anxious, there is no quicker relief than checking things. Checking your Substack subscriber stats, refreshing your inbox and order confirmations.

Scott Belsky coined the term insecurity work to describe work that does not move the ball forward, but is quick enough that you can do it multiple times a day without realizing.

Unlike... See more