Startup Advice
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Startup Advice
The Community Canvas
community-canvas.org
We are in an age of noise.
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
Adam Grant On Interviewing to Hire Trailblazers, Nonconformists and Originals
First Round Capitalreview.firstround.com.jpg)
Hindsight is 2020
I don’t mean “hindsight is 20/20.” I’m talking about the year 2020.
See, early in 2023, I wrote an article about starting and growing a business in 2023, and in that article I referenced this very same seismic shift in startup dynamics — a shift that, no surprise, began all the way back with the pandemic in 2020.
That’s the tricky... See more
I don’t mean “hindsight is 20/20.” I’m talking about the year 2020.
See, early in 2023, I wrote an article about starting and growing a business in 2023, and in that article I referenced this very same seismic shift in startup dynamics — a shift that, no surprise, began all the way back with the pandemic in 2020.
That’s the tricky... See more
Joe Procopio • Starting a Business Looks Drastically Different in 2024
How startups changed since 2020:
-Consumer fell out of love with technology
-Business & Venture OverIndexed on AI
-Money went from Tight to Scared
What’s happening now:
-self founded, funded & reliant
-Profitable out of the gate
-solving problems and building with slower burn rate
-Innovating strategically alongside technical innovation
How do generalists help? Taking a broad approach gets you further faster
We make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
Disruption, as theorized by Clayton Christensen in the early 1990s, is a process by which a startup offers a lower-cost product that performs worse along standard dimensions of performance for a small subset of customers outside of the mainstream. The product gets adoption, though, because it performs better on a new dimension of performance that... See more
Can a Startup Kill ChatGPT?
Think about distribution from day one
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that... See more
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that... See more
The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier
