Startup Advice
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Startup Advice
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Remember: you + your cofounder vs The Problem
“I encourage founding teams to do everything they possibly can to remember that their co-founders are on their side”
Amy Buechler, Founder Coach at YC

The truth is that if we stop doing chores, we have to do real work instead. The things that aren’t repeatable or proven. The things that are emotionally difficult, creatively challenging or simply requiring exploration and guts to pursue. If we succeed at this work, there will be plenty of money to pay to get the chores done.
Doing chores cheerfully and with skill is a fine hobby. But it might not be what you need to do right now.
The company is an extension of my psychology as the founder. All my strengths and knowledge get amplified and extended, but so do my weaknesses and limitations.
- Tiago Forte on X
