what is Social Media doing to us?

The illusion persists because there’s so much money in it. Back in 2016, Ben Thompson wrote that Google’s AI efforts were at odds with its business model: “If a user doesn’t have to choose from search results, said user also doesn’t have the opportunity to click an ad, thus choosing the winner of the competition Google created between its advertise... See more

Something I’ve noticed, however, is that exclusively using TikTok doesn’t mean I’m only exposed to TikTok-specific trends and culture. In fact, many of the dust-ups from other platforms still make their way onto my For You page. Rather than a standalone platform, as it was in its early days, TikTok has become the ocean into which—and out of which—t

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I see two divergent media futures emerging—each based on networks that serve very different groups.

In the first future, our networks serve the technologists who build them, the advertisers that pay for them, and the governments that control them. These networks compete for users in a war for attention by making systems that spit out superficially ... See more

we’ve turned everything in life into a giant popularity contest–everything you say, everything you experience, everything you see, and even everything you feel–is a product of a giant worldwide counter of likes and follows. It’s a planet-wide exercise in objective convergence, a giant narcissism amplifier that cynically assumes that competing for m... See more

Knowing you live in a magpie culture is worth keeping in mind. If, as Isaiah Berlin once said, “foxes” are people who know many little things, and “hedgehogs” people who know one big thing, then the more recent “magpie” is someone who knows nothing yet manages to maintain a beautiful nest of ideas that aren’t theirs.

Today, everything is about speed and real time. We are no longer concerned with real space.

The way of the tourist is to consume; the way of the pilgrim is to be consumed. To the tourist the journey is a means. The pilgrim understands that it is both a means and an end in itself. The tourist and the pilgrim experience time differently. For the former, time is the foe that gives consumption its urgency. For the latter, time is a gift in wh... See more

Shitty retention is ubiquitous

First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:

• daily retention of consumer apps: D1/D7/D28 of 60/30/15


• the % of active users — that is, DAU/registered — should be 25%


• or, for consumer/SMB subscription: M12 of >30%

When you ref