ritual
Sarah Drinkwater and
ritual
Sarah Drinkwater and
In France, food norms are powerful and cohesive forces, while in the US food is simply a whirlwind of chaos.
ordinary rituals:
-drying your hands all the way
-opening mail without ripping it
-putting an object back where you found it
-parallel parking
-hand washing the chopsticks
-drinking water from a glass
-actually tying your shoes
-closing the car door without slamming it
-kissing someone back

Companies like Crossfit and Soulcycle create a sense of consistent space and ritual that inculcate deep loyalty and community among their participants. Reimagine, an organization that describes itself as “the world’s leading end-of-life events platform,” hosts paid gatherings and festivals related to death and healing. Casper ter Kuille and Angie
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