Reminders for myself

The most radical thing you can do in a culture obsessed with optimisation is to fully occupy your own choices . To be here instead of somewhere else. To do this instead of something better. To be satisfied with enough instead of always reaching for more.

What if the problem isn't other people's inconsiderateness, but our own inability to tolerate the fundamental messiness of being human around other humans?

There are times when goals make sense. Training for a marathon. Preparing for an exam. Trying to ship a product by a hard deadline. In finite, controlled, well-understood domains, goals are fine.

But smart people often face ambiguous, ill-defined problems. Should I switch careers? Start a company? Move cities? Build a media business? In those... See more

It’s choosing a frame that doesn’t turn every interaction into a drama where someone always has to be wrong.

I’ve learned (sometimes the hard way) that the ability to demand creativity, impact, and control isn’t just about wanting it—it’s about earning it.

We chase the philosophy of ‘love what you do’ without first becoming great at what we do. But true freedom comes from mastery.

The moment you shift from ‘what this job is giving me?’ to ‘what am I... See more