Aishwarya Goel

with few exceptions, anything that becomes commoditized and ubiquitous - from shoes and clothing to watches and cars - spurs demand for a more scarce and meaning-infused version (often with brand/story and quality driving the premium).

this is now happening to content.

I’ve learned (sometimes the hard way) that the ability to demand creativity, impact, and control isn’t just about wanting it—it’s about earning it.

We chase the philosophy of ‘love what you do’ without first becoming great at what we do. But true freedom comes from mastery.

The moment you shift from ‘what this job is giving me?’ to ‘what am I bringin... See more

If you want to sound smart at parties, and make good decisions about SEO, you only need to know two things:

1. Google isn’t good at understanding content. When Google crawls your website, it’s creating a summary of what it’s about based on keywords, metadata, and links. But it doesn’t read and evaluate how good it is like a human.


2. Google learns what’s

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It’s way easier to rank for 100 low volume searches than a handful of lucrative, popular ones, especially early on.

Here’s an example:

• We recently published a tutorial on setting up analytics for Electron apps.


• There’s an estimated 30 searches a month for “electron analytics”. That’s tiny.


• Ahrefs gives every search a keyword difficulty score out of 1

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For me, when it comes to AI product design, this means personalization. We all like things that we help mold—including our copilots and agents and chatbots. More tools should be customized with personal preferences and styles, rather than monolithic feature sets. Maybe an email agent lets me customize it before I let it run loose in my inbox. And s... See more

t’s harder to give up my agent when it learns my email style over time. If Granola, meanwhile, improved over time based on my feedback—how I like to take notes, which takeaways are important to me—the product also becomes harder to give up. And same for a NSFW chatbot—if I build a romantic relationship with shared history, that’s tough to say goodb... See more

AI seems to be in its single-player era. I expect we see more networks form, and products should get more social and collaborative over time.