Aishwarya Goel

The most radical thing you can do in a culture obsessed with optimisation is to fully occupy your own choices . To be here instead of somewhere else. To do this instead of something better. To be satisfied with enough instead of always reaching for more.

I watch people scroll through lives they're not living, amassing evidence of their own incompleteness. The investment they didn’t make. The startup they didn’t join. The newsletter they didn’t start, the career pivot, the relationship that might have been different. We've turned existence into an infinite ramble of inadequacy, each swipe an attempt... See more

There are times when goals make sense. Training for a marathon. Preparing for an exam. Trying to ship a product by a hard deadline. In finite, controlled, well-understood domains, goals are fine.

But smart people often face ambiguous, ill-defined problems. Should I switch careers? Start a company? Move cities? Build a media business? In those spaces... See more