Aishwarya Goel

AI agents are evolving, but not all are built the same. Personal agents help individuals with tasks like scheduling but require advanced reasoning. Persona-based agents focus on niche jobs, like legal research or coding, where AI can follow strict rules. Then there’s Company AI agents —where businesses use AI not just for automation, but as a... See more

When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the... See more

Generic ambition will give you anxiety. Specific ambition will give you direction.

I call this the third labor — Relational Labor.

Relational labor is an essential layer embedded alongside manual and cognitive labor — rooted in presence, context, commitment, and care. It’s the kind of work that doesn’t always show up in metrics, but you feel it in morale, momentum, and trust. And it runs through so many modern roles: cofounders,... See more

Here are a few ideas that many of our favorite emails have used:

• Ask someone a specific question. The more specific, the better.


• Ask for criticism . Tends to be more effective than asking for advice.


• Share something interesting. An essay. Video. Company. Anything they’d like.


• Say something funny.


• Say something useful. Maybe you noticed a typo on

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