What and how do you write a personal site with the long-term in mind?... What sort of writing could you create if you worked on it (be it ever so rarely) for the next 60 years?
But what are brands, exactly? Brands are, by intention and design, manufactured meaning. They are differentiated by symbols that telegraph beliefs. We use these symbols to communicate our allegiances and then use all sorts of made-up things—religious marks, national flags, family crests, wedding rings, campaign buttons, baseball hats and running... See more
I watch people scroll through lives they're not living, amassing evidence of their own incompleteness. The investment they didn’t make. The startup they didn’t join. The newsletter they didn’t start, the career pivot, the relationship that might have been different. We've turned existence into an infinite ramble of inadequacy, each swipe an... See more