Aishwarya Goel

refusals shape lives just as powerfully as ambitions.

The thing about assuming good intent is that it creates space for actual resolution. When you approach someone's difficult behavior as information rather than attack, you can respond from curiosity instead of defensiveness. You can ask questions instead of building cases. You can offer understanding instead of demanding explanations.

Squads will be as important as companies in the years to come. And as the micro-structure of our social and economic fabric changes, strong vibes and sustainability will become the new metric of success. Squads don't need to scale. They can just spread the big squad energy.

Working alongside AI should be like driving with directions. If you’re in an unfamiliar area, it nudges you in the right direction by predicting the next sequence for whatever you’re doing, whether coding, designing, or writing. And you can choose whether to ignore the directions or not because you’re in control.

And then there’s self-driving cars.... See more

That scarf has value not because it’s a great scarf but because I chose to spend an irreplaceable fraction of my life making it. It’s a symbol of how much I care about her.

In short, it has meaning . Meaning doesn’t make an object more useful. It’s not even transferrable. If my mother-in-law gave the scarf to you, its meaning would evaporate.

But I... See more

It’s way easier to rank for 100 low volume searches than a handful of lucrative, popular ones, especially early on.

Here’s an example:

• We recently published a tutorial on setting up analytics for Electron apps.


• There’s an estimated 30 searches a month for “electron analytics”. That’s tiny.


• Ahrefs gives every search a keyword difficulty score out of

... See more

AI seems to be in its single-player era. I expect we see more networks form, and products should get more social and collaborative over time.