Aishwarya Goel

Generic ambition will give you anxiety. Specific ambition will give you direction.

The other thing: your shticks have to be visible, else they might as well not exist. And if you don’t define them yourself, the world will do it for you. When attention is currency and visibility is constant, your shticks are your anchors.

Earlier generations were bound by family, geographic location, and their physical being. People today face few limits on their ability to explore, express, and manifest distinct identities. But our approaches are shaped by the platforms and algorithms we identiate through.

The spaces previous generations filled with close human relationships we fill... See more

1) Build incredibly simple brand association with your category—early.

The thing about assuming good intent is that it creates space for actual resolution. When you approach someone's difficult behavior as information rather than attack, you can respond from curiosity instead of defensiveness. You can ask questions instead of building cases. You can offer understanding instead of demanding explanations.