don’t mean you’re crazy in the sense that you have a mental illness, although maybe you do. I mean crazy in the sense that you are far outside the norm in at least one way, and perhaps in many ways.
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
If you want to sound smart at parties, and make good decisions about SEO, you only need to know two things:
Google isn’t good at understanding content. When Google crawls your website, it’s creating a summary of what it’s about based on keywords, metadata, and links. But it doesn’t read and evaluate how good it is like a human.