Aishwarya Goel

The Product x Market Type Grid

These two dimensions or axes:

a) the extent of competition, that is, whether you are operating in a Blue Ocean without competition, or a Red Ocean with existing incumbent(s), or even something in the middle, which we can call an Orange Ocean where you may not have a direct competitor but there are indirect competitors... See more

Sometimes the shticks work together. Other times they clash in a way that makes someone even more compelling. Elon Musk literally builds rockets while being a pot stirrer on X. Marc Andreessen invests billions while propagating silly memes. One keeps them credible, the other on people’s minds.

When people have a hard time figuring out what to do with their lives, it’s often because they haven’t unpacked.

But what are brands, exactly? Brands are, by intention and design, manufactured meaning. They are differentiated by symbols that telegraph beliefs. We use these symbols to communicate our allegiances and then use all sorts of made-up things—religious marks, national flags, family crests, wedding rings, campaign buttons, baseball hats and running... See more

What and how do you write a personal site with the long-term in mind?... What sort of writing could you create if you worked on it (be it ever so rarely) for the next 60 years?

This ability to turn capital into compute and compute into equivalents of your top talent is a fundamental transformation