Aishwarya Goel

Finishing a paragraph or section gives people a micro-burst of accomplishment and reward. It helps them chunk the basic insight together and remember it for later. You want people to be going – “okay, insight, good, another insight, good, another insight, good” and then eventually you can tie all of the insights together into a high-level insight.... See more

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more

One framework for understanding the success of the internet is to view it through the lens of coordination. Fundamentally, we can reduce the success of the most valuable internet applications to their ability to more granularly coordinate human intents. Amazon coordinates commercial intents. Facebook, Instagram, and Twitter coordinate social... See more

A goal is a win condition. Constraints are the rules of the game. But not all games are worth playing. And some of the most powerful forms of progress emerge from people who stopped trying to win and started building new game boards entirely.

f everyone becomes a manager of agents—instead of coding yourself, you could essentially supervise five coding agents—how should those agents be priced? One option is as a function of productivity relative to a full-time worker. I doubt we see parity here (if five agents 5x productivity, the company probably won’t be paying five full-time salaries)... See more