Aishwarya Goel

Fast eliminates cognitive friction. Raycast surfacing the right application before you finish typing feels like an extension of your mind. Superhuman's sub-100ms rule—plus their focus on keyboard shortcuts—changed the email game in a way that no one's been able to replicate, let alone beat. I recently used Mercury to pay another business that uses... See more

don’t mean you’re crazy in the sense that you have a mental illness, although maybe you do. I mean crazy in the sense that you are far outside the norm in at least one way, and perhaps in many ways.

f everyone becomes a manager of agents—instead of coding yourself, you could essentially supervise five coding agents—how should those agents be priced? One option is as a function of productivity relative to a full-time worker. I doubt we see parity here (if five agents 5x productivity, the company probably won’t be paying five full-time salaries)... See more

Real collaboration is when someone knows something deeply, another person knows something else deeply, and we put our heads together. We bridge the gaps, we fill in different perspectives, we add in information the other doesn't have. It's 1+1=3. More comes out than we put in.

The other thing: your shticks have to be visible, else they might as well not exist. And if you don’t define them yourself, the world will do it for you. When attention is currency and visibility is constant, your shticks are your anchors.

For me, when it comes to AI product design, this means personalization. We all like things that we help mold—including our copilots and agents and chatbots. More tools should be customized with personal preferences and styles, rather than monolithic feature sets. Maybe an email agent lets me customize it before I let it run loose in my inbox. And... See more

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more