Aishwarya Goel

If you want to sound smart at parties, and make good decisions about SEO, you only need to know two things:

1. Google isn’t good at understanding content. When Google crawls your website, it’s creating a summary of what it’s about based on keywords, metadata, and links. But it doesn’t read and evaluate how good it is like a human.


2. Google learns what’s

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A goal is a win condition. Constraints are the rules of the game. But not all games are worth playing. And some of the most powerful forms of progress emerge from people who stopped trying to win and started building new game boards entirely.

don’t mean you’re crazy in the sense that you have a mental illness, although maybe you do. I mean crazy in the sense that you are far outside the norm in at least one way, and perhaps in many ways.

I watch people scroll through lives they're not living, amassing evidence of their own incompleteness. The investment they didn’t make. The startup they didn’t join. The newsletter they didn’t start, the career pivot, the relationship that might have been different. We've turned existence into an infinite ramble of inadequacy, each swipe an... See more

The limiting factor isn't finding or training rare talent – it's just compute.

What if the problem isn't other people's inconsiderateness, but our own inability to tolerate the fundamental messiness of being human around other humans?

I aspire to this and I'm proud of this. If people think of me as boring and low profile, this is actually kind of what I want. I've just seen cases with a number of people I've worked with, where attaching your incentives very strongly to the approval or cheering of a crowd can destroy your mind, and in some cases, it can destroy your soul.

I've... See more