Aishwarya Goel

The other thing: your shticks have to be visible, else they might as well not exist. And if you don’t define them yourself, the world will do it for you. When attention is currency and visibility is constant, your shticks are your anchors.

Finishing a paragraph or section gives people a micro-burst of accomplishment and reward. It helps them chunk the basic insight together and remember it for later. You want people to be going – “okay, insight, good, another insight, good, another insight, good” and then eventually you can tie all of the insights together into a high-level insight.... See more

“The future is already here – it's just not evenly distributed.”

―

William Gibson

Whatever you say should also be at least somewhat novel to you, however old you are. It's not an essay otherwise, because an essay is something you write to figure something out. But whatever you figure out will presumably be more of a surprise to younger readers than it is to you.