Aishwarya Goel

The past doesn’t repeat, it just rebrands itself every few decades.

When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the... See more

people LOVE going to small one-conversation dinners — so definitely let people know this is a SMALL dinner and will be one conversation — you will get a much higher quality of participant.

A goal is a win condition. Constraints are the rules of the game. But not all games are worth playing. And some of the most powerful forms of progress emerge from people who stopped trying to win and started building new game boards entirely.

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more

don’t mean you’re crazy in the sense that you have a mental illness, although maybe you do. I mean crazy in the sense that you are far outside the norm in at least one way, and perhaps in many ways.