The first shtick gets you noticed. It’s usually a job, a core skill, something that makes you credible, competent, and useful. Alone, though, it’s one-dimensional.
The second shtick is the one that keeps you interesting. It’s the twist, the unexpected dimension that makes you versatile, memorable, harder to pin down.
So what makes Teenage Engineering cool? Now that you have some context, you can answer that question for yourself.
To me it is the people, their friendship, the mutual passion for Stockholm, a love for music, games and art. And then actually building great products consistently, and not giving a damn about what I or you think of them.