Aishwarya Goel

The most radical thing you can do in a culture obsessed with optimisation is to fully occupy your own choices . To be here instead of somewhere else. To do this instead of something better. To be satisfied with enough instead of always reaching for more.

If you want to sound smart at parties, and make good decisions about SEO, you only need to know two things:

1. Google isn’t good at understanding content. When Google crawls your website, it’s creating a summary of what it’s about based on keywords, metadata, and links. But it doesn’t read and evaluate how good it is like a human.


2. Google learns what’s

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The trouble with these social media experiments, of course, is that they are performative and individualistic. There’s an element of commodification: the encounter must be ripe for digital packaging. Often it’s not clear if the filming is consensual. The connections are one-way and border on the exploitative or manipulative. They are designed for... See more

The squad economy primarily yields non-monetary forms of value . SQUAD WEALTH is a rate of 5 memes per day, it's the e-girls vacation, the TikToker hype house, the empty church your crew rented upstate. SQUAD WEALTH is when the Discord is popping off and it brings you more joy than a 70-hour-week hustle ever could. Millennials all want to quit... See more

Fast eliminates cognitive friction. Raycast surfacing the right application before you finish typing feels like an extension of your mind. Superhuman's sub-100ms rule—plus their focus on keyboard shortcuts—changed the email game in a way that no one's been able to replicate, let alone beat. I recently used Mercury to pay another business that uses... See more

III. Make your tweets as easy to consume as possible

Most tweets which go viral are very short and easy to consume. The exception to this tip is ‘essay’-style threads like the example shown above which have a different art to them. You should generally delete as many words as you can from a tweet, space out any sections of a tweet which are long,... See more