Aishwarya Goel

The most radical thing you can do in a culture obsessed with optimisation is to fully occupy your own choices . To be here instead of somewhere else. To do this instead of something better. To be satisfied with enough instead of always reaching for more.

III. Make your tweets as easy to consume as possible

Most tweets which go viral are very short and easy to consume. The exception to this tip is ‘essay’-style threads like the example shown above which have a different art to them. You should generally delete as many words as you can from a tweet, space out any sections of a tweet which are long,... See more

The limiting factor isn't finding or training rare talent – it's just compute.

But what are brands, exactly? Brands are, by intention and design, manufactured meaning. They are differentiated by symbols that telegraph beliefs. We use these symbols to communicate our allegiances and then use all sorts of made-up things—religious marks, national flags, family crests, wedding rings, campaign buttons, baseball hats and running... See more

with few exceptions, anything that becomes commoditized and ubiquitous - from shoes and clothing to watches and cars - spurs demand for a more scarce and meaning-infused version (often with brand/story and quality driving the premium).

this is now happening to content.

I’ve learned (sometimes the hard way) that the ability to demand creativity, impact, and control isn’t just about wanting it—it’s about earning it.

We chase the philosophy of ‘love what you do’ without first becoming great at what we do. But true freedom comes from mastery.

The moment you shift from ‘what this job is giving me?’ to ‘what am I... See more