∞ → –1

What I mean is: “what does your typical user want to do: hang out or get a question answered and move on?”

Facebook is where people go to hang out . It’s the dominant social media site, even if the kids are moving on to something else these days. In this type of community people chat, hang out, and get to know each other better. The technology or... See more

The way human beings tend to have original ideas is to immerse in a problem for a long period of time, which is something that flat out doesn’t happen when LLMs do the thinking. You get shallow, surface-level ideas instead.

true simplicity emerges only after you’ve grasped the full complexity first. you can’t abstract away what you don’t fully comprehend. once you deeply understand the entire system — the edge cases, feedback loops, emergent behaviors — then the elegant patterns start to surface, creating solutions that genuinely click.

That scarf has value not because it’s a great scarf but because I chose to spend an irreplaceable fraction of my life making it. It’s a symbol of how much I care about her.

In short, it has meaning . Meaning doesn’t make an object more useful. It’s not even transferrable. If my mother-in-law gave the scarf to you, its meaning would evaporate.

But I... See more

1) Build incredibly simple brand association with your category—early.