∞ → –1

I often get the question from entrepreneurs or executives, “What should I do next?”

My answer has always been “become deeply self aware and when the right thing comes, you will know it. If you know yourself, your next thing, your new idea, your work soulmate will reveal itself.”

Based on my research, there are three common ways to come up with an idea:

1. Market first : Start with a market or space that interests you, then look for a specific problem.


2. Experience ripe for improvement: Look for areas where you believe there should be a better consumer experience than what currently exists, and iterate from there.


3. Problem first

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The Product x Market Type Grid

These two dimensions or axes:

a) the extent of competition, that is, whether you are operating in a Blue Ocean without competition, or a Red Ocean with existing incumbent(s), or even something in the middle, which we can call an Orange Ocean where you may not have a direct competitor but there are indirect competitors... See more

As you become an adult, you realize that things around you weren't just always there; people made them happen. But only recently have I started to internalize how much tenacity *everything* requires. That hotel, that park, that railway. The world is a museum of passion projects.

What I mean is: “what does your typical user want to do: hang out or get a question answered and move on?”

Facebook is where people go to hang out . It’s the dominant social media site, even if the kids are moving on to something else these days. In this type of community people chat, hang out, and get to know each other better. The technology or... See more

The way human beings tend to have original ideas is to immerse in a problem for a long period of time, which is something that flat out doesn’t happen when LLMs do the thinking. You get shallow, surface-level ideas instead.

true simplicity emerges only after you’ve grasped the full complexity first. you can’t abstract away what you don’t fully comprehend. once you deeply understand the entire system — the edge cases, feedback loops, emergent behaviors — then the elegant patterns start to surface, creating solutions that genuinely click.