I often get the question from entrepreneurs or executives, “What should I do next?”
My answer has always been “become deeply self aware and when the right thing comes, you will know it. If you know yourself, your next thing, your new idea, your work soulmate will reveal itself.”
Based on my research, there are three common ways to come up with an idea:
Market first : Start with a market or space that interests you, then look for a specific problem.
Experience ripe for improvement: Look for areas where you believe there should be a better consumer experience than what currently exists, and iterate from there.
a) the extent of competition, that is, whether you are operating in a Blue Ocean without competition, or a Red Ocean with existing incumbent(s), or even something in the middle, which we can call an Orange Ocean where you may not have a direct competitor but there are indirect competitors... See more
As you become an adult, you realize that things around you weren't just always there; people made them happen. But only recently have I started to internalize how much tenacity *everything* requires. That hotel, that park, that railway. The world is a museum of passion projects.