Founder

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand pos... See more

Dear investors, 

We reflect on 2024 with both satisfaction and impatience. We’re satisfied because the business is strong, growth is robust, and we continue to attract the world’s best writers and creators to Substack. But there is still much work to be done, new territories to push into, and some key improvements to make to the product, and we’re i... See more

So what makes Teenage Engineering cool? Now that you have some context, you can answer that question for yourself.

To me it is the people, their friendship, the mutual passion for Stockholm, a love for music, games and art. And then actually building great products consistently, and not giving a damn about what I or you think of them.

On product, lov... See more