Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
A fantastic insight by Lisa Feldman Barrett: When someone expresses anxiety, the first thing you should do is ask: do you want empathy or do you want a solution?
Will 100% use this phrase going forward.
What we can offer after we leave our full-time, big-time jobs is actually a lot, as I found in my chat with our friend @kate_wolfson, a brand strategist and consultant, who’s now freelance after her tenure at Goop. Her advice is practical in the best ways, right down to the book rec that’ll keep creative minds sharp and inspired, and a lesson... See more
I meet a lot of people searching for something (career, relationship, etc). And yet, when it’s put in front of them, they won’t pursue it because they fear pain (getting hurt, failure, etc.). So they unconsciously (and expensively) trade self protection for misery.