Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
In other words, siblings are forced together, and then suddenly they’re not. The independence of adulthood—when proximity is no longer required and the obligations lessen—creates opportunities for siblings to build, repair, or discard the relationships of their youth, to stay stuck in or break free of the roles they played as children.
The way I think about coaching is very much how I think about parenting, and I think it translates in lots of other places, that your ability to drive change is about the quality of your relationship, not your hierarchy.