Reframing 'Failures' & Detours

This pattern is often misdiagnosed as "shiny object syndrome"—the tendency to chase new business strategies without fully implementing previous ones.

But in many cases, what looks like distractibility is actually an intuitive search for alignment.

When you're building a business misaligned with your purpose, your system constantly seeks resolution fo... See more

The conventional approach to business building starts with adopting proven models—following established frameworks, implementing standardized systems, and replicating what works for others. We're taught that success comes from following a clear roadmap created by those who've gone before.

But what if the most powerful business model isn't one you ad... See more

The entrepreneurial journey is not a linear progression from idea to execution to success. It's an organic unfolding—a path discovered through exploration, elimination, and insight.

Your unique combination of apparent "failures" has created a map that only you can follow. Each detour has eliminated paths misaligned with your gifts. Each struggle has... See more

What I call the "failure interpretation framework" determines whether setbacks become:

Demoralizing evidence of inadequacy

Or clarifying data pointing toward alignment

When we misinterpret our business struggles as dead ends rather than detours, we either abandon our entrepreneurial journey entirely or—perhaps more dangerously—persist in directions mi... See more

Perhaps you've experienced the discouragement of offerings that didn't sell, marketing that didn't connect, or business models that couldn't gain traction despite your best efforts.

The conventional narrative suggests these experiences are failures—evidence that you lack something essential for success. You might not have what it takes. You might no... See more

Many entrepreneurs build businesses that "should" bring fulfillment but instead create a persistent sense of misalignment—like wearing shoes half a size too small. They function, but every step reminds you something's not quite right.

The challenge is that purpose misalignment rarely announces itself clearly. Instead, it manifests through subtle pat... See more