Much of conventional business education focuses exclusively on strategy—the specific tactics, systems, and approaches used to attract clients, deliver value, and generate revenue. But strategy without alignment is like building a sophisticated engine for the wrong vehicle. It might be perfectly engineered, but if it doesn't fit the specific design... See more

The conventional approach to business building starts with adopting proven models—following established frameworks, implementing standardized systems, and replicating what works for others. We're taught that success comes from following a clear roadmap created by those who've gone before.

But what if the most powerful business model isn't one you... See more