5 Signs You're Building a Business That Doesn't Align With Your True Purpose

Your past "failures" may actually be successful attempts by your authentic self to redirect you. What if those launches that didn't work, those marketing approaches that fell flat, those service offerings that drained you—what if they were all guiding you toward your true path?

I invite you to begin noticing these signs not as problems to fix but as... See more

Your resistance to visibility isn't failure; it's wisdom about how you're meant to be seen. Your energy depletion isn't weakness; it's information about how you're meant to work. Your empty achievements aren't ingratitude; they're clarity about what truly matters to you.

The fundamental misunderstanding many entrepreneurs make is believing their bus... See more

This pattern is often misdiagnosed as "shiny object syndrome"—the tendency to chase new business strategies without fully implementing previous ones.

But in many cases, what looks like distractibility is actually an intuitive search for alignment.

When you're building a business misaligned with your purpose, your system constantly seeks resolution fo... See more

Almost every entrepreneur understands intellectually that visibility is necessary for business growth. Yet many experience a profound reluctance to be seen in their business—not just normal nervousness about judgment, but a deeper resistance that feels almost physical.

This usually isn't the healthy introvert's need for balanced social energy. It's ... See more

Many entrepreneurs build businesses that "should" bring fulfillment but instead create a persistent sense of misalignment—like wearing shoes half a size too small. They function, but every step reminds you something's not quite right.

The challenge is that purpose misalignment rarely announces itself clearly. Instead, it manifests through subtle pat... See more