Reference Vault
Rory Sutherland, vice chairman of the Ogilvy advertising agency, famously told a story about an office building where people complained that an elevator took too long to arrive. Instead of spending $1 million to make the elevators 5 percent faster, they solved the problem by spending around $100 to add mirrors so people could look at themselves... See more
Sari Azout • The End of Productivity
how the centre of national film in france is able to fund films in both box office hits and independent cinema — thinking about creativity and how it is encouraged in this system that doesn’t just fully favor high returns
i sent this screenshot from a steve jobs email to a friend & we ended up talking about how so many people plan so aggressively now that they leave no space for natural chaos.
you ask someone when they’re free & they hit you with “september 15th.” months out. especially in nyc, this is... See more
björk said that trying to communicate through talking feels like trying to put the ocean through a straw