one of my favorite rory sutherland anecdotes is about how people complained that an elevator took too long to arrive. it would cost ~ a million dollars to make the elevators 5% faster. they solved the problem for ~$100 by adding mirrors so people groomed themselves while waiting
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Rory Sutherland, vice chairman of the Ogilvy advertising agency, famously told a storyabout an office building where people complained that an elevator took too long to arrive. Instead of spending $1 million to make the elevators 5 percent faster, they solved the problem by spending around $100 to add mirrors so people could look at themselves whil
... See moreRory Sutherland, vice chairman of the Ogilvy advertising agency, famously told a story about an office building where people complained that an elevator took too long to arrive. Instead of spending $1 million to make the elevators 5 percent faster, they solved the problem by spending around $100 to add mirrors so people could look at themselves whi
... See moreLogical solution: make elevator faster Psychological solution: add floor to ceiling mirrors so people are distracted staring at themselves and forget how long they were on the elevator Logical solution: make it cheaper Psychological solution: make fewer of them and raise the price which causes people to