psychology

Bill scenario and the Linda scenario, respectively, made that exact judgment, in the process committing the infamous conjunction fallacy.

The industry of cultural futuregazing, once a niche subset of ‘coolhunters’ in the 90s, who began tracking street-born trends for brands, has evolved into a sprawling industry. This year alone, 135+ trend reports were published by tech companies, agencies and consultancies. Today, anyone with a TikTok account or Substack and a penchant for digital

To pay Attention means to pay attention to it all, to engage actively, to use all of our senses, to take in everything around us, including those things that don’t appear when they rightly should. It means asking questions and making sure we get answers. (Before I even go to buy that car or cell phone, I should ask: what are the features I care

When we smell, we remember. In fact, research has shown that the memories associated with smell are the most powerful, vivid, and emotional of all our recollections.

The key to a good life is not giving a fuck about more; it’s giving a fuck about less, giving a fuck about only what is true and immediate and important.

In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream.

The others had been trying to sell me on their service, but one let me sell myself. That organisation won.

Self-discipline is not self-deprivation. It is about raising your standards, going for and being more.

Completing your clear goals will reward you with dopamine. Even so, endless persistence can be tough. That’s where grit comes in –⁠ the energy it takes to push through years of hard work. Some people are more naturally gritty than others. But don’t worry if that’s not you. It’s a skill you can improve.

One way to cultivate grit is to work around