psychology
Remember, nobody who is actually happy has to stand in front of a mirror and tell himself that he’s happy.
Mark Manson • The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life (Mark Manson Collection Book 1)
.psychology
Mindfulness, in the sense of constant presence of mind, the attentiveness and hereness that is so essential for real, active observation of the world. Motivation, in the sense of active engagement and desire.
Maria Konnikova • Mastermind
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The safest bet is to single out an individual from the group and direct a clear help request at them: “You, in the green shirt, call an ambulance.” This way, the person can’t shy away from the responsibility and won’t need to look for guidance from the others. As a result, they will almost certainly help.
Blinkist • Our brain loves shortcuts, and they can be used to manipulate us.
Force as a cause of motion is exactly on the same footing as a tree-god as a cause of growth.”
Dana Mackenzie • The Book of Why: The New Science of Cause and Effect
you could change the behavior of college students who smoked by putting a sticker on their lighter reminding them that “Smoking Kills”—just like MacDonald’s AIDS stamp.3 Students were asked to use the lighter when they wanted to smoke, but some of them had an additional task of counting backward by tens.
Matt Wallaert • Start at the End: How to Build Products That Create Change
.psychology
n a less tragic setting, this dynamic is also why marketers often use advertisements featuring (mostly fake) interviews with “regular people on the street” who endorse a product. “Ordinary people” comprise the largest potential market for any product, and they value an endorsement by a person who seems similar to themselves.
To avoid falling for
... See moreBlinkist • Our brain loves shortcuts, and they can be used to manipulate us.
To Watson, the question at hand begins with the walking stick: “a fine, thick piece of wood, bulbous-headed, of the sort which is known as a ‘Penang lawyer,’ ” which is “just such a stick as the old-fashioned family practitioner used to carry—dignified, solid, and reassuring.” That first bit is just fine, a description of the stick’s outward
... See moreMaria Konnikova • Mastermind
.psychology do not jump to deduction before imagination
Happiness is therefore a form of action; it’s an activity, not something that is passively bestowed upon you, not something that you magically discover in a top-ten article on the
Mark Manson • The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life (Mark Manson Collection Book 1)
.psychology
For example, fast fashion has become a problem in recent years. So companies have begun creating “tomorrow’s solution” with responsible manufacturing practices, sustainable materials use, and business models that promote a circular economy.
Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, • The 22 Laws of Category Design
.psychology