psychology
1)Identify your self-limiting beliefs. 2)Question these beliefs and ask yourself: “Is it that I can’t improve my concentration and memory or is it that I won’t make the time to do so?” 3)What else do you believe about your mind and your potential? 4)Memorize this quote by Jim Rohn: “If you don’t like how things are, change it! You’re not a tree.”
Kevin Horsley • Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster, Remember More and be More Productive
the only way to know you’ve identified the right pressures is to use them to build interventions that actually change behavior.
Matt Wallaert • Start at the End: How to Build Products That Create Change
.implementation .psychology
As a result, low cost signals that are easy to fake are often unreliable cues of trustworthiness.
Sam Tatam • Evolutionary Ideas
He must be mindful of even those conclusions that he reached mindlessly,
Maria Konnikova • Mastermind
.process .psychology
The high price that Sellers set reflects the reluctance to give up an object that they already own, a reluctance that can be seen in babies who hold on fiercely to a toy and show great agitation when it is taken away. Loss aversion is built into the automatic evaluations of System 1.
Daniel Kahneman • Thinking, Fast and Slow
‘A man without a smiling face must not open a shop.’
Dale Carnegie • How to Win Friends and Influence People
But what are the three emails you regularly get from Uber? “It is now cheaper than it was before” (lowered inhibiting cost), “There are now more drivers on the road” (lowered inhibiting wait time), and “We can now go somewhere we couldn’t before” (lowered inhibiting range). Uber’s entire business is based on reducing inhibiting pressure.
Matt Wallaert • Start at the End: How to Build Products That Create Change
.psychology .implementation
There’s an even bigger challenge needed to build a lasting business: scaling your taste, not just into a single object, but into an organization that can build and distribute many products that reflect that taste
Evan Armstrong • The Art of Scaling Taste
Like Seligman’s dogs, Joe Simpson had no earthly reason to think he should or could keep fighting. But he did. How? In the most dangerous, high-stakes situation imaginable he did the craziest thing: he made it a game. He started setting goals: Can I make it to that glacier in twenty minutes? If he made it, he was ecstatic.
Eric Barker • Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
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