psychology

This pattern repeats everywhere:

• Traditional path: Pay $50,000 for an MBA, then hope someone notices you.

• Attention path (shortcut): Create valuable insights for industry leaders, then get hired directly.

When you reframe every “how will I pay for this” problem as a “who can I serve” problem, you win. This is the Audience Shortcut:

• Instead of

When working with portfolio companies, he opts for hands-on involvement . This approach establishes trust and partnership with founders, providing firsthand insights essential for offering feedback.

baseline, “resting” state—but don’t let the word fool you, because the brain isn’t at rest at all. Instead, it experiences tonic activity in what’s now known as the DMN, the default mode network: the posterior cingulate cortex, the adjacent precuneus, and the medial prefrontal cortex. This baseline activation suggests that the brain is constantly

However, researchers have discovered that there’s a limit to how extreme your opening position can be: if it’s too outrageous, you’ll be seen as a bad-faith negotiator, and subsequent concessions will not be reciprocated.

External drivers are fantastic, but only until we feel safe and secure—meaning that we have enough money to pay for food, clothing, and shelter and have a little left over for fun. In US dollars and today’s economy, the research shows that this is somewhere around $75,000 a year.4 Measure happiness levels among Americans, as Nobel laureate Daniel

For both humans and subhumans, the automatic-behavior patterns tend to be triggered by a single feature of the relevant information in the situation.

Again, the trick to getting good at pressure mapping is learning to let go of your natural assumptions, to see the irrational and the counterrational as opportunities.

Earlier I traced people’s confidence in a belief to two related impressions: cognitive ease and coherence.

Wanting positive experience is a negative experience; accepting negative experience is a positive experience.