psychology

Even in recorded history we find so many instances of goodness, even of nobility, that we can forgive, though not forget, the sins. The gifts of charity have almost equaled the cruelties of battlefields and jails.

Finally, the fifth rule is to choose immeasurable rewards over measurable ones. Seeing numerical scores increase is satisfying in the short term, but the most valuable things in life — freedom, meaning, love — can’t be quantified.

not being vulnerable kills friendships.

drunk people tend to focus on the most obvious things in their environment. And when one of those is a scary message about AIDS, they report a greater desire to have safe sex than sober people do.

We obey authorities without question, and mere symbols of authority can already win our compliance.

From birth, we’re taught to always obey figures of authority, be they teachers, doctors or police officers. Unfortunately, this tendency to comply with authority is so ingrained and powerful that we don’t bother to think or challenge perceived

For instance: If you have a job, the single point of failure is your boss. Your security comes down to a single person or entity.

But what if two vice presidents and several managers above you at your job are internal fans of your work? You’d be:

1. More likely to be spared in layoffs


2. Able to switch departments if something happened to your role

‘A great man shows his greatness,’ said Carlyle, ‘by the way he treats little men.’

Our memory is in large part the starting point for how we think, how our preferences form, and how we make decisions.

In addition to its inclusive applicability, the test was quick, simple, easy to perform, and highly decisive; all researchers confirmed the replicability of test results. For example, an artificial sweetener made every subject test weak, whether placed on the tongue, held in its package adjacent to the solar plexus, or hidden in a plain envelope