psychology

For Humans, mental accounts are a form of narrow framing; they keep things under control and manageable by a finite mind.

The existence of forgetting has never been proved: We only know that some things don’t come to mind when we want them.

This book is meant to ignite that change, and you can read it in any sequence you want. We want you to read the table of contents, reflect on the dreams that excite you and the nightmares that scare you, then go to the precise chapter that helps you the most that day.

I believe that showing respect for all customers’ opinions and treating them diplomatically and courteously will help beat the competition.’

Decision makers tend to prefer the sure thing over the gamble (they are risk averse) when the outcomes are good. They tend to reject the sure thing and accept the gamble (they are risk seeking) when both outcomes are negative.

In complex systems, niches exist. A niche is a property of the system, independent of any agents who happen to be filling the niche. Agent behavior is explained by the niche, rather than by properties of the agents themselves (at least when using the ecological mindset). And finally, when looking at problems that arise in a system, it's often more

parallel value networks, each built around a different definition of what makes a product valuable, may exist within the same broadly defined industry.

Research shows that a feeling of control kills stress.

Flynn’s conclusion: “There is no sign that any department attempts to develop [anything] other than narrow critical competence.”