psychology

Means and instrumentalities change; motives and ends remain the same:

In return, unconsciously, he would give up much freedom to question the foundations of his science.

15. Goal Dilution Effect:

We assume that the more arguments we give, the better our case. In reality, our weakest arguments dilute the strongest. Generally, you’ll only be as convincing as your worst point, so instead of making as many arguments as you can, make only the best.

The fundamental attribution error in social psychology . This is the basic human tendency (read: bias) to explain someone's behavior as deriving from their underlying personality, rather than from their situation or role. More

pressures. As it started in the black car space, all of its competitors were focused on promoting pressures. It won’t be a black car, it will be a silver Audi with a minibar and a disco ball synced to your playlist, driven by Claudia Schiffer and powered by the defensive line of the Raiders! What Uber recognized is that the desire to go from Point

By the way, I am not revealing anything new in this chapter. Two thousand years ago, Jesus said: ‘Agree with thine adversary quickly.’

Third is understanding the power of incentives. A financial bubble might seem irrational, but the people who work in industries that are in bubbles—mortgage brokers in 2004 or stockbrokers in 1999—make so much money from them that there’s a powerful incentive to keep the music playing. They delude not only their customers but themselves.

Banning something makes it very desirable.

A public success is nothing more than positive feedback from others. Any kind of social reinforcement increases feel-good neurochemistry, which increases motivation.12 Positive attention from others causes the brain to release more dopamine than we get from passion alone. It also adds oxytocin to the equation. The combination of dopamine and