psychology
Ethologists, researchers who study animal behavior in the natural environment, have noticed that among many animal species, behavior often occurs in rigid and mechanical patterns.
Robert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
.psychology
It means realizing that the world is three-dimensional and multi-sensory and that, like it or not, we will be influenced by our environment, so our best bet is to take control of that influence by paying attention to everything that surrounds us. We may not be able to emerge with the entire situation in hand, and we may end up making a choice that,
... See moreMaria Konnikova • Mastermind
.psychology
A plausible interpretation is that higher income is associated with a reduced ability to enjoy the small pleasures of life. There is suggestive evidence in favor of this idea: priming students with the idea of wealth reduces the pleasure their face expresses as they eat a bar of chocolate!
Daniel Kahneman • Thinking, Fast and Slow
Pirates Inc. even had a diversity program hundreds of years before it was popular or mandated by law. Why? They weren’t morally enlightened; racism simply wasn’t good business whereas treating people right was. It gave them an advantage in recruiting and retaining talent. It’s estimated that the average pirate ship was approximately 25 percent
... See moreEric Barker • Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
An example is in order. There is a principle in human perception, the contrast principle, which affects the way we see the difference between two things that are presented one after another. If the second item is fairly different from the first, we tend to see it as being more different than it actually is. So if we lift a light object first and
... See moreRobert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
.psychology
The second mistaken assumption was that the games are zero-sum. In real life, cooperation can be far more beneficial and far less costly. How? Well, the answer involves orange peels.
Eric Barker • Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
‘There is nothing I need so much as nourishment for my self-esteem.’
Dale Carnegie • How to Win Friends and Influence People
in its people, changing to address new problems is relatively simple. But when the capabilities have come to reside in processes and values and especially when they have become embedded in culture, change can become extraordinarily difficult.
Clayton M. Christensen • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
themselves with one or another of the levers of influence that exist in the social environment. To do so may take no more than one correctly chosen word that engages a strong psychological principle and launches one of our automatic behavior programs. Trust the human profiteers to learn quickly how to benefit from our tendency to respond
... See moreRobert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
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