Product marketing
by Sarah Wong · updated 5mo ago
Product marketing
by Sarah Wong · updated 5mo ago
Sarah Wong added 5mo ago
- Competitive alternatives
- Differentiated “features” or “capabilities”
- Value for customers
- Target customer segmentation
- Market category
Sarah Wong added 5mo ago
Sarah Wong added 5mo ago
Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren’t true—leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done.
Sarah Wong added 5mo ago
Sarah Wong added 5mo ago
Sarah Wong added 5mo ago
Sarah Wong added 5mo ago
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