Product

It’s easy to fall in love with a big vision. But if you're serious about building something people care about, you need to look at how people live their lives - what they do, what annoys them, where they waste time. Ideally, you need a map. This paragraph probably sounds totally foreign to most Web3 builders, and that's a problem.

The map I'm... See more

Designing for Feel: Feel is not something we talk much about as digital product designers. It’s difficult to quantify in metrics or even describe in words, so it tends to fall to the bottom of a priority list. But we know it’s important. [...] The industrial designers talked about contours that felt gratifying in the hand and actions that provided... See more

I believe “what effect do you want to have on people” is one of the most important questions we should ask when we are making something. Life isn't just a series of problems to be solved but experiences to be had.