Design can be reductive and rational. But it can also add richness to our lives. Maximize that.

If we can add Feel to the humble checkbox, imagine what it could do for apps that aid in personal connections or creativity. Many of us make the mistake in thinking of the apps we design as public spaces—drawing inspiration from the rationality of airport signage or the deference of an art gallery. We completely forget that these experiences are... See more

In Design, we often strive for minimalism—using as little as needed to get a job done or a message across. A key tactic in that aim is to avoid redundancy. [...] But adding game feel requires just the opposite. Our digital products are trapped behind a hard pane of glass. We use the term “touch”, but we never really touch them. To truly Feel a... See more

All of these attributes didn’t come together at once. We finished each in steps—each adding a new dimension to the feel. In sum, they work together to transform the basic into something epic.

The most overlooked sensation in product design may be haptics—the physical vibrations you feel. While sounds are easily thwarted by the mute switch, haptics can play in any environment. It’s like sound for touch. And just like sound, haptics can be designed.

Sound can communicate the quality of an action just as powerfully as any visuals.

When you hold on the checkbox we need a way to both immediately communicate the tap and yet guide you to keep holding. [...] The 2D portion is a particle simulation that “feeds” the growing sphere made with Lottie. It’s inspired by the charging animation common in games before your character delivers a big blow. Every action needs a windup. A big... See more

To avoid accidental presses and to make the moment more deliberate and meaningful, we went with a long press. The challenge with a long press is always discoverability—How does one know they’re supposed to hold? The answer is to provide instant feedback with an animation that builds anticipation. [...] Another choice we make to improve... See more

These moments of feel aren’t reserved for big moments. In fact, they’re most important for routine actions you perform over and over again. [...] In reality, it’s the mundane, everyday interactions that need our attention most.