Product
It’s easy to fall in love with a big vision. But if you're serious about building something people care about, you need to look at how people live their lives - what they do, what annoys them, where they waste time. Ideally, you need a map. This paragraph probably sounds totally foreign to most Web3 builders, and that's a problem.
The map I'm... See more
The map I'm... See more
BFG • Before You Build Anything, Trace the Pain


Designing for Feel: Feel is not something we talk much about as digital product designers. It’s difficult to quantify in metrics or even describe in words, so it tends to fall to the bottom of a priority list. But we know it’s important. [...] The industrial designers talked about contours that felt gratifying in the hand and actions that provided... See more
(Not Boring) Software Inc. • The World's Most Satisfying Checkbox
Design books for non-designers
stripe.press
“The problem with the designs of most engineers is that they are too logical. We have to accept human behavior the way it is, not the way we would wish it to be.”
― Donald A. Norman, The Design of Everyday Things
I believe “what effect do you want to have on people” is one of the most important questions we should ask when we are making something. Life isn't just a series of problems to be solved but experiences to be had.