the art of pricing
interesting pricing experiments, ideas, tools, and musings on how to get paid for your work/business/service/art/anything.
sari and
the art of pricing
Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month.
The result?
A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!!
Why it's worth running... See more
Steve Jobs used this pricing strategy to sell 40 million iPads:
Price Anchoring.
What it is & how to use it: 🧵
on counterintuitive pricing and signaling in marketing
After we found product market fit @Segment in Dec 2012, we nearly ran out of money because we were so scared to ask customers to pay. It took two gracious customers, a cocky sales advisor and a lot of fernet to learn the true value of our product. A 🧵 with 📸 1/18
Peter Reinhardttwitter.comPricing niche products: Why sell a mechanical keyboard kit for $1,668?
kevinlynagh.comMadhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus
podcasts.apple.comIf your customers perceive your discount as signaling a lack of confidence in your product's value, they may not want to buy it at any price.