the art of pricing
interesting pricing experiments, ideas, tools, and musings on how to get paid for your work/business/service/art/anything.
sari and
the art of pricing
Product framing often takes advantage of the brain’s tendencies to take shortcuts when estimating value
Example: A steakhouse offers three steaks of escalating value. The brain will often assume the bottom one is too cheap and the top one is too expensive, ultimately taking the shortcut to the middle option.
“WE HAVE TO PAY”
But what if we get to?
Imagine looking at the exchange of money as an alternative way to say things like:
Thank you!
Please keep going.
My life is better with this in it.
A signal of gratitude carries more weight than a forced action
Alex Tan • #076 Consider This!
This is one of the 🤯🤯🤯 experiments we ran on the Duolingo Retention team : https://t.co/Dv9Wp377vT
New @ScreenshotEssay today:
Stripe, Shopify, and Indexing to your Customers’ Revenue Growth
inspo from taylor.town