Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month.
The result?
A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!!
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maybe we are at a "failure of imagination" point for most, if not all, consumer subscription services in how they relate to their users (pricing, everything)
on subscription fatigue and opportunity to think different
The most powerful and interesting media model will remain raising money from members who don’t just permit but insist that the product be given away for free.
a thoughtful pricing page by read.cv - i love to see more pricing experiments, including "choose what you pay"
New Telfar pricing system drops next week
Stuff will start with the lowest prices, which will then rise over time
“It’s the opposite of a sale” https://t.co/ARgTfeXsPw