Post-individualism
Severin Matusek and
Post-individualism
Severin Matusek and
Sarah Drinkwater and
Awareness’ is an unambitious political end-goal for a few reasons. Firstly: awareness of what? The information circulated in ‘awareness’ narratives often uncritically props up neoliberal ideology. Neoliberalism supports the privatisation of major businesses, cuts to state welfare, and an emphasis on ‘individual responsibility
This was illuminating. My notes:
Negative power is the way people have been control for most of human history.
Negative power means being controlled by prohibition or limitation, telling people you can’t do this or that. Today, people are controlled through positive power. Positive power tells you you can be whatever you want, you’re in charge, so you have no limitations. As long as you can put your head down, focus, grind, achieve your short term goals, set new ones and achieve those.
Authenticity is an ad campaign of neo-liberalism. It's a self absorbed nightmare. People now have to define themselves through themselves without any sort of help from the outside. Everyone is their own little personal project. Everything we learn is not just learning anymore. It's an investment in ourselves. Everything is about mentally optimizing yourself working, producing more efficiently with your mind.
“Quiet Quitting” articles allowed readers to access a convenient cause (damn lazy Gen-Zers) for a pretty existential problem (work sucks). It’s also, conveniently, a way of blaming workers for systemic ills. “Quiet Hiring” deflects from organizational norms that call for eking out as much productivity (at the lowest cost) from each employee in the
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