Personal Enterprise
A collection of ideas for building your personal enterprise.
Personal Enterprise
A collection of ideas for building your personal enterprise.
In GTM, you aim to find a winning intercept between the needs of the target audience (called a minimal viable segment, or MVS) and your solution (called a minimal viable product, or MVP). You have to solve your target customer’s problem better than anyone else. Sometimes, 10x more added value needs to be created by a GTM company.
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defi
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