personal branding that is not ughhhhh

i believe personal branding is more about self awareness rather than picking the hottest niche.

Your unique gift isn't a niche you find.

It's the self you uncover.

Build your business on that.

Philipp (@chadaphil)

Ironically, the people who create fulfilling lives and careers—the ones we respect, admire and try to emulate—choose an alternative path to success. They have a powerful sense of identity. They don’t worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead.

Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are

When a person aspires to be a brand, they forfeit everything that is truly glorious about being human.

Debbie Millman • WePresent | the Personal Brand Paradox

The idea of a “personal brand” isn’t new or unique. It was first introduced by author and salesman Napoleon Hill in his 1937 book “Think and Grow Rich.” Originally promoted as a self-help text, the book proposed that a person’s personality could potentially supersede skills and talent to create wealth. To date, the book has sold over 100 million co... See more

Debbie Millman • WePresent | the Personal Brand Paradox

When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the pr... See more

Debbie Millman • WePresent | the Personal Brand Paradox

Someone needs to have the point of view and the audacity to communicate it, over and over, for a long time. That’s what other people will be attracted to. The magic is you.

Dan Frommer • The Scott Sternberg guide to building emotional brands

A true personal brand is about being of service. If you have something to offer the world, it's selfish to keep it to yourself.

And if you can honestly project how you serve people, then there's nothing salesy or cringey about it.

A personal brand is the directing of attention, and it's something you have to take responsibility for. It's hard work, ... See more

The Only Prediction That Matters to Me as a Brand Strategist in 2025

Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project ... See more

Debbie Millman • WePresent | the Personal Brand Paradox

Nobody cares about your niche. They care about your point of view. They don't want regurgitated information they can get from chat gpt or google. They want your opinion. They want your conviction. They want to feel the excitement and despair happening in your unique mind.

DAN KOE substack.com