
Surviving Your Personal Brand

In other words, your life will have its winter seasons when you seem to amble alone through hibernating landscapes where nothing grows. Then you will have spring seasons when the world is alive, ideas blossom, and you interact with everyone you see.
Jasmine Bina • Surviving Your Personal Brand
"Periods of failure can be periods of growth, but only if we understand when to shift our work from exploration to exploitation [...] If you look around you at this very moment, you will see people in your field who seem wayward and unfocused, and you might assume they’ll always be that way. You will also see people in your field who seem extremely... See more
Jasmine Bina • Surviving Your Personal Brand
It means openly wrestling with ideas before you have the meta-answer. I, myself, find that so many of my articles are circling a bigger idea that I haven’t articulated yet. They’re like celestial bodies orbiting a black hole. It’s there, I can feel it, I just haven’t reached the event horizon. And part of me is scared of when I’ll get close enough ... See more
Jasmine Bina • Surviving Your Personal Brand
You gotta bump into people and let them mold you a tiny bit. Ding you up. Dent you, expand you, inflate you, deflate you. You have to be in and of this world if you want to reflect this world back to others.
Jasmine Bina • Surviving Your Personal Brand
Scott Galloway was the marketing guru, then the big brand whisperer, then the algebra of happiness guy, then the hero of America's young men and troubled youth, then the guy giving you wealth advice, and now, mark my words, I believe he is gearing up for a political run based on how his writing has changed yet again. If you followed him, you were g... See more
Jasmine Bina • Surviving Your Personal Brand
There are lots of great personal brands out there that will always be about one domain - marketing, social, leadership, whatever - but they will always be speaking to the lowest common denominator, and they will never really be huge.
Jasmine Bina • Surviving Your Personal Brand
Don't forget that people start following you for expertise, but they continue following only if you help them grow. And the only way they grow is if you grow.
Jasmine Bina • Surviving Your Personal Brand
Don’t wait to figure out your personal brand before you start writing. You will arrive at your personal brand through the writing.
Your personal brand is not something you create. It’s something that reveals itself to you. Part of it is positioning, but a more important part of it is unleashing.
Your personal brand is not something you create. It’s something that reveals itself to you. Part of it is positioning, but a more important part of it is unleashing.
Jasmine Bina • Surviving Your Personal Brand
Naming something invisible is what allows us to see it.