taste

Inherently, we could never judge someone’s taste on a single choice. Every person embodies 100s of choices, and we incorporate all of this information in understanding the person. In the times when the choices all work together to clarify the sensibility, this is known as congruence .

Without congruence, there cannot be good taste. (And a lot of bad... See more

We associate aesthetic with surface. But good taste is deep structure . It’s the throughline in someone’s life. You can see it in the design of their home, the cadence of their speech, the way they treat people, the books on their shelves.

Taste is how you live a congruent life. Not in the sense of brand consistency, but in the sense of spiritual al... See more

Years may pass before you feel like you’re onto something, and this process will likely involve plugging your ears to the siren song of trends until you realize you actually have the same sensibility you had as a kid, it’s just grown up now. I like the word sensibility, I’ve started using it instead of taste when I’m trying to tap into something de... See more

When I’m feeling confident, my taste is more reliable, grounded, and steady, and I’m able to shop slowly and with more patience. In the end, what I buy may contribute to my confidence, but only because it was already there, developed over time and, importantly, through other means.

When we understand our consumer choices not as an expression of our uniqueness, but instead as a reflection of our demonstrated social preferences and aspirations, we end up learning even more about ourselves—and who we are trying to become. The bigger question is: What will it cost you?

People are too conscious about choosing the ‘right’ thing that signifies their taste level, or who they are as a person.

“And I get it, sometimes I say, ‘What’s the white tee I should buy?’ instead of, ‘This is what I want to spend and here’s what looks good on me.’ Same with ingredients — ‘Here’s what tastes good to me, f**k what anyone else recom... See more

We have the agency to demand better, and by doing so can begin to form a real sense of taste. Not just in a performative “I’m better than others” sense, but because crafting it can bring you personal fulfillment not defined by others, or marketing teams, or trends. By consuming more consciously and with intention , by prioritizing quality over quan... See more

Stopping to ask yourself, “why do I like this?” can give you answers that unlock even more than you initially thought. By slowly building up a strong sense of personal taste, it creates confidence in that taste.