on taste

People are too conscious about choosing the ‘right’ thing that signifies their taste level, or who they are as a person.

“And I get it, sometimes I say, ‘What’s the white tee I should buy?’ instead of, ‘This is what I want to spend and here’s what looks good on me.’ Same with ingredients — ‘Here’s what tastes good to me, f**k what anyone else recom... See more

Stopping to ask yourself, “why do I like this?” can give you answers that unlock even more than you initially thought. By slowly building up a strong sense of personal taste, it creates confidence in that taste.

We have the agency to demand better, and by doing so can begin to form a real sense of taste. Not just in a performative “I’m better than others” sense, but because crafting it can bring you personal fulfillment not defined by others, or marketing teams, or trends. By consuming more consciously and with intention , by prioritizing quality over quan... See more

Inherently, we could never judge someone’s taste on a single choice. Every person embodies 100s of choices, and we incorporate all of this information in understanding the person. In the times when the choices all work together to clarify the sensibility, this is known as congruence .

Without congruence, there cannot be good taste. (And a lot of bad... See more

When we understand our consumer choices not as an expression of our uniqueness, but instead as a reflection of our demonstrated social preferences and aspirations, we end up learning even more about ourselves—and who we are trying to become. The bigger question is: What will it cost you?