The aesthetics within each taste world are not random but map to the social needs of the individuals — e.g. the wealthy prefer goods that signal capital and privilege, while countercultures advocate conventions and beliefs antithetical to the current class structure.
Emile Durkheim’s notion of “collective effervescence,” the ecstasy shared by participants in music, sports, dancing, or spirituality. Rosa believes that attuning ourselves to this intense feeling of invigorating camaraderie is a necessary alternative to measuring, mapping, analyzing, and exploiting the world. In this sense, resonance is the... See more
Descriptive content seeks to explain, catalog, or narrate its subjects. It treats subjects with curiosity. When descriptive content presents an argument, it argues for a way of interpreting and making sense of a phenomenon.
Prescriptive content presents solutions, advice, or rules to guide future action. It treats the audience as agents who will act... See more
Comment “strategy” for the full 30m video on modern brand strategy @spr.ezza and I filmed with Air, featuring our friends @andjelicaaa and @craighillcompany
In “Ontological Designing”, Anne-Marie Willis introduces the concept of Ontological Design, articulating that “we design our world, while our world acts back on us and designs us.” Ontological Design describes the relation act of shaping and being shaped by what we build.